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Law Ethics And Legal Services
CIO Bulletin
07 March, 2024
A new law in Europe may give Google an advantage over its rivals in the race for smartphone supremacy.
The Digital Markets Act of the European Union, a comprehensive new law intended to increase competition from smaller businesses in the areas of digital advertising, online search, and app ecosystems, goes into effect this week for the biggest technology companies in the world.
The competition between Apple and Google may have one of its most significant short-term effects.
The recently enacted legislation is pressuring Apple to expand key aspects of its app ecosystem across the European Union, including introducing third-party app stores and providing substitute in-app payment options for iPhone users throughout the region. Apple had actively pushed against the changes, which alter a revenue-generating segment of the company that generates billions of dollars in sales.
Google, on the other hand, advocated for requiring a more liberal approach to app download policies. The company may try to make use of further legal provisions in order to increase the number of people using its Chrome browser on Apple devices. The company currently permits external app stores on its Android mobile operating system.
According to Zach Meyers, assistant director of the Center for European Reform think tank, the new regulation goes more directly against Apple's security posture, business strategy, and philosophy. In contrast to Google, he continued, Apple does not appear to have many clear advantages or prospects.