Global music tourism market is showing tremendous growth owing to the increase in global festivals, virtual experience and sustainable tourism, and it is expected to generate revenue of $8.46 billion by 2028.

The music tourism market is on an almost exponential rise from $5.48 billion in 2023 to $5.97 billion in 2024, representing a compound annual growth rate of around 9%. This growth is attributed to several factors, including the emergence of iconically popular music festivals, the cross-listing of global genres of music, and landmark locations themed on them.

It predicts that by 2028, the market will reach $8.46 billion driven by virtual reality experiences, specialty festivals, and other forms of sustainable tourism. Other impacts also include events national and international level concerts, and festivals which enhance global tourism and economic revenue generation. Major trends are personalized experiences and cooperation with local tourism boards.

North America is the largest market, while it is projected that Asia-Pacific will grow the fastest. New wonderful products have been created and some are better, such as by introducing nighttime cultural tourism by FKP Scorpio.