Demandbase Introduces Account-Based GTM to Boost B2B Marketing

Demandbase incorporates newly introduced account-based GTM certifications with ForgeX, giving B2B marketers proven frameworks and tools with which to create trackable account-based strategies.

Two new certifications have been introduced by Demandbase, one a leader in the field of account-based go-to-market (GTM) platforms, to transform the marketing playbooks for B2B businesses everywhere. Offered through a partnership with B2B analyst firm, ForgeX, the newly curated certifications are Account-Based GTM and Account-Based Measurement & Reporting. GTM leaders and practitioners will find these programs to offer in-depth frameworks, models, and insights leveraging proprietary research for executing account-based strategies.

Responding ever to deciphering demand for literally actionable frameworks with truly measurable business outcomes, these latest certifications present a much much-needed offering in ABM. Participants will experience such learning engagement as Knowledge Checks, a Final Exam, and a Digital Workbook during their journey through this course. Once all that is done, there will be a certification badge that will be awarded to white confirming that the individual has masterfully figured out the principles and tools of "Account-Based Marketing".

Such new innovations and offerings are what mark the strategic rebranding of, as well as commitment to innovation by, Demandbase. "We developed these certifications to ensure sales and marketing team alignment, enabling speedier adoption of ABM and driving growth," said Alicia Hale, senior vice president of growth marketing at Demandbase.

To complement the online program, Demandbase and ForgeX will also roll out a half-day live workshop at this year's B2B Marketing Exchange (B2BMX) in late February. The intention behind these certifications is to impart practitioners with the required skills to implement outcome-driven ABM strategies, with the end result being a clear trajectory towards growth and success.

With these certifications, Demandbase fortifies its already burgeoning entry power of the MarTech space as well as advances the effective adoption of great ABM strategies across industries in the world.