Godrej Capital collaborates with Salesforce to transform digital lending with the help of AI-based platforms to enhance efficiency, customization, and customer satisfaction.

Godrej Capital has announced its strategic partnership with Salesforce to reinvent its digital lending infrastructure with the Salesforce AI-powered platforms. To enable an effortless implementation and integration of the system, Deloitte India has been retained as the implementation partner.

The partnership would focus on the improvement of the Godrej Capital loan origination system (LOS) and current CRM environment. Through the use of the advanced solutions offered by Salesforce, the organization aims to provide smart, swift, and customized lending experiences on every product.

The collaboration highlights the investments of the two companies in AI and digitalization in the financial sector. It helps Godrej Capital to bring efficiency at scale, streamline credit operations, decrease response time, and enhance customer experience. With Salesforce insights, the company will also become stronger in cross-selling, risk management, and operations efficiency.

Arundhati Bhattacharya, CEO, Salesforce South Asia, hailed Godrej Capital's customer-first philosophy and use of digital thinking and added that AI was playing a crucial role in deciding the future of the financial services industry in India.

The step is in line with the greater digital vision at Godrej Capital, aided by the internalized platform, SAKSHAM, which is constructed on GenAI. The company has been investing in customer-friendly, unfragmenting, and secure technologies to enable inclusive economic growth. The Agentforce platform of Salesforce will also allow AI-driven business processes.