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Digital Marketing News

A bug in Twitter led to ad campaign with derogatory terms

A bug in Twitter led to ad campaign with derogatory terms

A bug in a recent version of Twitter's Android app inflated video advertising metrics by as much as 35%. In case you found yourself having to respond to questions around the ability to ... Read more

Facebook bans monetizing on violence

Facebook bans monetizing on violence

Facebook has made it clear with its new set of rules and guidelines that some contents will not be able to earn money through advertisements. This is aimed at making advertisers more comfortable about... Read more

Apple's new changes to Safari 11 upsets Advertisers

Apple's new changes to Safari 11 upsets Advertisers

Apple has made some major changes with Safari 11. These changes have become a major discussion, especially if you’re an advertiser and here’s why. Safari 11 has brought about changes on h... Read more

‘Send me a WhatsApp Message' is the new Whatsapp advertisement on Facebook

‘Send me a WhatsApp Message' is the new Whatsapp advertisement on Facebook

WhatsApp has come up with a new strategy and is styled like Facebook Messenger. Facebook’s ad manager lets businesses buy ads with the call to action ‘Send me a WhatsApp Message’.&nb... Read more

LinkedIn steps into Ad tech; introduces LinkedIn Audience Network

LinkedIn steps into Ad tech; introduces LinkedIn Audience Network

We are well aware of how Facebook has been able to generate revenue through advertisements. In the latest venture, LinkedIn is now hoping to step up its game and revenue with ads and ad tech. The Micr... Read more

WhatsApp to make Business interaction easier, but comes at a price

WhatsApp to make Business interaction easier, but comes at a price

Large enterprise businesses will now need to start paying up for using WhatsApp. The Facebook owned company announced that large businesses will need to start paying for using the messaging and commun... Read more

Adobe Campaign gets an update; introduces AI to email marketing campaigns

Adobe Campaign gets an update; introduces AI to email marketing campaigns

Adobe has released new features pertaining to its email marketing platform, the Adobe Campaign. The new features are targeted to help marketers act on insights, send multi-language email campaigns and... Read more