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Digital Marketing News

SimilarWeb raises $47 million for digital marketing; takes on Neilsen

SimilarWeb raises $47 million for digital marketing; takes on Neilsen

Companies are largely and increasingly depending upon digital marketing for their business growth. SimilarWeb has been offering analytics and insights about the performance of the websites and apps. I... Read more

Mar-Tech is the new buzz word

Mar-Tech is the new buzz word

Marketing is taking a new turn with every technological development. Marketing technology or Mar-Tech is the new buzzword that every brand and agency love to hear these days. Not long ago, ad tech was... Read more

Google's cloud platform receives speed boost thanks to new Networking Algorithm

Google's cloud platform receives speed boost thanks to new Networking Algorithm

Google has some good news for all enterprises using public cloud. In its bid to speed up the cloud infrastructure, Google has created an algorithm to speed up the internet. Google has announced a new ... Read more

New Advertising Standards

New Advertising Standards

The Interactive Advertising Bureau has been here for 20 years with its trade group representing online publishers and advertisers. It has released new standards for mobile and web advertisers. We all ... Read more

Facebook's Marketplace will have ads

Facebook's Marketplace will have ads

It seems like advertisements are finding new platforms to pop up. Most recently, Facebook announced that it will be displaying ads in its Messenger. Last fall, Facebook had launched Marketplace, a pla... Read more

Facebook Messenger to roll out Ads

Facebook Messenger to roll out Ads

The messenger apps are perhaps the most widely used mobile applications. Now, one can expect advertisements on Facebook’s standalone messaging app, rolling out globally.  After the initial ... Read more

Small Businesses get a treat from Microsoft with Marketing and Invoicing tools

Small Businesses get a treat from Microsoft with Marketing and Invoicing tools

Microsoft has launched three new tools for businesses, viz. Microsoft Connections, Microsoft Listings and Microsoft Invoicing. Along with existing tools for small businesses like Microsoft Bookings an... Read more