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Adobe Campaign gets an update; introduces AI to email marketing campaigns

Adobe Campaign gets an update; introduces AI to email marketing campaigns

Adobe has released new features pertaining to its email marketing platform, the Adobe Campaign. The new features are targeted to help marketers act on insights, send multi-language email campaigns and... Read more

Facebook takes another step to fight false news by blocking ads on those pages

Facebook takes another step to fight false news by blocking ads on those pages

Facebook has taken another step to fight against the spread of fabricated and fake news. Facebook says that there will no longer be advertisements on pages that regularly update and post fake news and... Read more

Hypervsn Holograms in the new world of Advertising

Hypervsn Holograms in the new world of Advertising

The world of Augmented Reality has found its way into the world of advertising and digital marketing. The usage of Holograms has significantly changed the dimension of the world that we live in. With ... Read more

Narrativ's Last-click approach helps publishers make more money

Narrativ's Last-click approach helps publishers make more money

The CEO of Narrativ, Shirely Chen, feels that there is a largely untapped potential for revenue generation in the field of advertising and digital marketing. And that using the links to direct readers... Read more

Facebook is removing Accidental Clicks

Facebook is removing Accidental Clicks

Many a times when we have accidently clicked on an advertisement while scrolling down a page. Facebook has made an important announced that it won’t be charging advertisers for these accide... Read more

Creators can Appeal on YouTube for Advertising

Creators can Appeal on YouTube for Advertising

YouTube has been announcing series of new guidelines about which videos can make money through advertising. Some of these guidelines include a video required to have at least 10,000 views on the creat... Read more

It's Snapchat's turn to copy from Facebook; takes ad Power Editor

It's Snapchat's turn to copy from Facebook; takes ad Power Editor

Snapchat’s share price has been sinking. It looks like Snapchat is desperately looking for a way to get its ad revenue back. However year after year, Facebook has been copying many of its featur... Read more