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YouTube advertisements will be sold via ‘Google Preferred' Network

YouTube advertisements will be sold via ‘Google Preferred' Network

To enhance the quality of ad-supported content in Google Preferred program, Google wants to add inventory from YouTube TV which is a streaming service that will host the packages of top TV channels. A... Read more

Snapchat is testing 6 seconds ads and no, you can't skip them!

Snapchat is testing 6 seconds ads and no, you can't skip them!

Snap Inc. is looking for a way, any way possible, to generate more revenue from Snapchat. The company is on a quest to make maximum profits (and also prevent its users from moving away to other social... Read more

Oldtown co-opt Happy Marketer for the third time as digital agency

Oldtown co-opt Happy Marketer for the third time as digital agency

Happy Marketer is nominated by Oldtown White as its digital agency for third successive term. Happy Marketers responsibility is to manage both strategy and management across the brand’s key soci... Read more

Retro Digital will educate you on benefits of digital marketing and localization

Retro Digital will educate you on benefits of digital marketing and localization

Retro Digital is comprised of multilingual digital marketing experts who will help you conquer what you are aiming for and the company covers Dublin to Delhi. Retro Digital is overjoyed to celebrate i... Read more

Kyu procures Kepler Group

Kyu procures Kepler Group

Strategic operating unit, Kyu acquired majority stake in Kepler, an independent provider of digital and database services to fortune 500 clients. Kepler Group holds around $ 300 million in media spen... Read more

Facebook stops Partner Categories in third-party data advertising

Facebook stops Partner Categories in third-party data advertising

Facebook will be temporarily stopping Partner Categories with immediate effect. Partner Categories is a form of advertising targeting that allowed third-party data collectors to share data with their ... Read more

Nestle Skin Health hand-picked VML London for digital marketing duties worldwide

Nestle Skin Health hand-picked VML London for digital marketing duties worldwide

Nestlé Skin Health is a global leader focused on meeting the world’s increasing skin health needs with a broad range of innovative and scientifically-proven products. Nestle’s subs... Read more


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