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‘Send me a WhatsApp Message' is the new Whatsapp advertisement on Facebook

‘Send me a WhatsApp Message' is the new Whatsapp advertisement on Facebook

WhatsApp has come up with a new strategy and is styled like Facebook Messenger. Facebook’s ad manager lets businesses buy ads with the call to action ‘Send me a WhatsApp Message’.&nb... Read more

LinkedIn steps into Ad tech; introduces LinkedIn Audience Network

LinkedIn steps into Ad tech; introduces LinkedIn Audience Network

We are well aware of how Facebook has been able to generate revenue through advertisements. In the latest venture, LinkedIn is now hoping to step up its game and revenue with ads and ad tech. The Micr... Read more

WhatsApp to make Business interaction easier, but comes at a price

WhatsApp to make Business interaction easier, but comes at a price

Large enterprise businesses will now need to start paying up for using WhatsApp. The Facebook owned company announced that large businesses will need to start paying for using the messaging and commun... Read more

Adobe Campaign gets an update; introduces AI to email marketing campaigns

Adobe Campaign gets an update; introduces AI to email marketing campaigns

Adobe has released new features pertaining to its email marketing platform, the Adobe Campaign. The new features are targeted to help marketers act on insights, send multi-language email campaigns and... Read more

Facebook takes another step to fight false news by blocking ads on those pages

Facebook takes another step to fight false news by blocking ads on those pages

Facebook has taken another step to fight against the spread of fabricated and fake news. Facebook says that there will no longer be advertisements on pages that regularly update and post fake news and... Read more

Hypervsn Holograms in the new world of Advertising

Hypervsn Holograms in the new world of Advertising

The world of Augmented Reality has found its way into the world of advertising and digital marketing. The usage of Holograms has significantly changed the dimension of the world that we live in. With ... Read more

Narrativ's Last-click approach helps publishers make more money

Narrativ's Last-click approach helps publishers make more money

The CEO of Narrativ, Shirely Chen, feels that there is a largely untapped potential for revenue generation in the field of advertising and digital marketing. And that using the links to direct readers... Read more