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30 Most Innovative Companies 2018


ciobulletin digital air strike alexi venneri ceo and co founder

Digital Air Strike: Changing the way companies engage customers online

Digital Air Strike is honored to be recognized as one of CIO Bulletin’s “30 Most Innovative Companies.” As the leading social media, intelligent messaging and digital engagement company, Digital Air Strike deploys industry-specific mobile apps, software and managed service platforms to monitor, improve and manage consumer engagement while generating measurable ROI for thousands of businesses in the U.S. and Canada.

Digital Air Strike’s innovations have changed the way businesses can nurture and convert leads on social media and websites. Companies today need to implement targeted lead technologies and expertise to solve complex problems regarding social media and consumer engagement. Digital Air Strike creates solutions that allow businesses to not only engage in the right channels but also push customers down the marketing funnel with innovative chat technology.

Leading Online Engagement

Digital Air Strike is always researching innovative approaches to help its clients connect with new audiences and generate revenue. Its relentless need to innovate for its clients is the reason the company has enjoyed so much success since it was founded in 2010. As the leader in digital engagement in the U.S. and Canada, Digital Air Strike excels at foreseeing the landscape of its industry.

Under Co-Founder and CEO Alexi Venneri’s leadership, Digital Air Strike continues to be one of the most profitable and efficiently run managed services organizations in any industry. The company is responsible for more than 38 million in-market consumers influenced, 18 million reputation surveys and responses, 28 million leads and quotes generated and two million public reviews and responses.

“We started the company serving primarily the automotive industry and today work with seven of the top automotive manufacturers. General Motors is our largest client,” said Venneri. “Through our products, solutions, team and technology we influence 34% of all vehicle sales nationwide. We drive 81% of all reviews to sites like Cars.com for our dealers that use us both.”

Reaching Customers Online

With 81 percent of the U.S. on social networking sites, 215 million online shoppers in 2017, and 89 percent of consumers preferring messaging over phone or email, businesses must target these users for conversion. They need experts in social media platforms, digital marketing trends, online review site management, in-depth industry and client research implementation and patented lead response.

The way people engage with businesses has changed. According to Forrester, consumers are anywhere from 66 to 90 percent of the way through the buying process conducting their research and analysis online before they ever speak to a salesperson. can no longer sit back and wait for the customer to come to their brick-and-mortar location. They must take advantage of their social media accounts to reach customers where they are already.

Messaging has become the most popular way consumers communicate, but businesses have not adapted. Most organizations simply don’t have time or staff to manage multiple communication channels day and night. Customers expect a quick response to their social media inquiries, so businesses need to develop solutions that make their online lives easier. Artificial intelligence (AI)-powered intelligent messaging offers a solution to the problem.

Staying a Step Ahead

Digital Air Strike offers a wide-range of mobile-optimized platforms and tools designed to manage, track and report lead nurturing data from social media. Among these solutions is Response Path, a cloud-based, AI-powered messaging solution that excels at responsiveness and accuracy. Response Path combines the power of AI with human intelligence to help businesses generate more leads, close sales faster and improve customer service. It allows customers to easily create and deploy AI-driven bots across multiple messaging channels such as website chat, SMS and Facebook Messenger.

Customers using Response Path have increased their website visitor-to-lead conversation rate an average of 42 percent. The bot helps to reduce time spent on unqualified leads while boosting the response time for qualified leads by routing conversation to the right team member at the right time in the conversation.

The retail business is evolving and diving further into the world of e-commerce. The majority of brand research is done online, and more specifically on social media channels. If retailers want to take their brand to the next level, they need to be able to solve customer problems online 24/7. They need responsive and accurate AI-powered messaging solutions to help solve resource challenges many industries face by asking qualifying questions, scheduling appointments, and searching inventory, without involving a human.

With intelligent messaging, retailers gain the opportunity to engage with consumers at all stages of their purchasing journey and ultimately boost their bottom line.

Social platforms are constantly changing, and Digital Air Strike is dedicated to learning, growing and evolving with those changes, and developing new technology to take full advantage of new opportunities brought to market.

“The relentless need to innovate for our clients has earned us success from day one.”

"Social platforms are constantly changing, and Digital Air Strike is dedicated to learning, growing and evolving with those changes, and developing new technology to take full advantage of new opportunities brought to market.”

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