Apple considers user information protection as one of its core values and it has now redesigned its website to shed more information on the various types of data it stores, thereby, indirectly taking a shot at its rivals’ privacy policies.
“Privacy is a fundamental human right,” stated a company executive. “At Apple, it’s also one of our core values. Your devices are important to so many parts of your life. What you share from those experiences, and who you share it with, should be up to you.”
Apple’s approach to privacy isn’t new and there aren’t any drastic changes in the privacy policies either. But in the recent redesign, Apple has fundamentally altered how it presents information on its privacy page. Earlier, the page was more technical and text-heavy. Now, it has adapted styling and other animation cues from other Apple pages to make it more user-friendly.
Reading privacy policies has never been easy but Apple has done a fairly good job in providing the details as explicitly as possible. For instance, now the mobile giant is better at answering questions about its various features like Intelligent Tracking Prevention which is used by its Safari browser to help users avoid ads that track every site they visit. Also, the location services don’t associate a user’s position with an Apple ID. These functions are all well explained in the site.
The site also discusses various issues that Apple faced recently with Siri and how well they’ve dissolved the situation and the latest add-ons like how a user can delete the Siri voice recordings.