IBM, Adobe, Red Hat have announced a strategic partnership to bring about digital transformation and augment data security for enterprises. The partnership will help organizations offer better-customized experiences for their customers.
Digital transformation is a buzz word these days as companies look to move to the cloud. This is changing customer demands and security of prime importance at such times. Security is important while delivering a customized experience to customers. Hence, the new partnership between the three tech companies will initially focus on three things:
- IBM, Adobe, and Red Hat will help brands manage and deliver their content and assets within any cloud environment
- Adobe will join IBM’s partner ecosystem to extend to provide CX solutions for the BM Cloud for Financial Services
- IBM iX will make its offerings available across all of Adobe’s core enterprise applications
“Now more than ever companies are accelerating their efforts to engage customers digitally,” said Anil Chakravarthy, executive vice president, and general manager, Digital Experience, Adobe. “We are excited to partner with IBM and Red Hat to enable companies in regulated industries to meet this moment and use real-time customer data to securely deliver experiences across any digital touchpoint, at scale and compliant with regulations.”