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Digital Marketing News

Placecast launches Location Verification Product

Placecast launches Location Verification Product

Placecast, a mobile marketing company, is all into location data. The CEO of Placecast, Alistair Goodman, believes that this is the next frontier when it comes to ad measurement and verification. Plac... Read more

Automated tweets from Twitter

Automated tweets from Twitter

Twitter is promoting automated tweets for a monthly fee of flat $99. It comes as a direct appeal to power users and brands to promote themselves on the social networking site. It looks like Twitter fo... Read more

LinkedIn tells you who's visiting your website

LinkedIn tells you who's visiting your website

Businesses can now see the audiences who are visiting their website through a new tool designed by LinkedIn. The tool is called Website Demographics and it allows businesses to breakdown their website... Read more

SimilarWeb raises $47 million for digital marketing; takes on Neilsen

SimilarWeb raises $47 million for digital marketing; takes on Neilsen

Companies are largely and increasingly depending upon digital marketing for their business growth. SimilarWeb has been offering analytics and insights about the performance of the websites and apps. I... Read more

Mar-Tech is the new buzz word

Mar-Tech is the new buzz word

Marketing is taking a new turn with every technological development. Marketing technology or Mar-Tech is the new buzzword that every brand and agency love to hear these days. Not long ago, ad tech was... Read more

Google's cloud platform receives speed boost thanks to new Networking Algorithm

Google's cloud platform receives speed boost thanks to new Networking Algorithm

Google has some good news for all enterprises using public cloud. In its bid to speed up the cloud infrastructure, Google has created an algorithm to speed up the internet. Google has announced a new ... Read more

New Advertising Standards

New Advertising Standards

The Interactive Advertising Bureau has been here for 20 years with its trade group representing online publishers and advertisers. It has released new standards for mobile and web advertisers. We all ... Read more