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Search Ads Basic: Apple's latest Pay-per-Install Product

Search Ads Basic: Apple's latest Pay-per-Install Product

Apple has rolled out a new pay-per-install advertising product called Search Ads Basic. In fact, Apple had introduced Search Ads last year itself. With ‘Basic’, Apple is aiming the product... Read more

Jellyfish and LiveRamp make joint efforts to enhance digital brand experience

Jellyfish and LiveRamp make joint efforts to enhance digital brand experience

Jellyfish, a global boutique agency, delivering digital marketing solutions is joining hands with LiveRamp, leading provider of omnichannel identity resolution. This collaboration will help clients to... Read more

Alicia Hatch, Chief Marketing Officer of Deloitte Digital named to Adweek 50 list

Alicia Hatch, Chief Marketing Officer of Deloitte Digital named to Adweek 50 list

Deloitte is a UK-incorporated multinational professional services firm. The company announced that its Digital Chief Marketing Officer Alicia Hatch is named as the most influential leaders in marketin... Read more

Nintendo's new mobile title received a thumbs up

Nintendo's new mobile title received a thumbs up

Nintendo’s Animal Crossing: Pocket Camp marked the most significant mobile title launch syne Mario Run. The game has already received immense appreciation and many downloads too, this title... Read more

Twitter monthly ad subscription program costs you $99

Twitter monthly ad subscription program costs you $99

Twitter has been testing a new self-serve advertising subscription that is aimed at small businesses. The service is known as Twitter Promote Mode and is officially kicked off. The Promote Mode makes ... Read more

Adidas rolls out its new online shopping application

Adidas rolls out its new online shopping application

It is hard to believe that Adidas was falling short of its own mobile shopping application. Finally, the German sportswear giant introduced its new online shopping application which will permit i... Read more

Transparency Center is the new thing from Twitter for ads

Transparency Center is the new thing from Twitter for ads

Here is Twitter in an attempt to make things right. After (maybe) having played a role in spreading Russian misinformation, Twitter is responding to the political scrutiny with some of its own initiat... Read more