Home industry food-and-beverage storia Foods & Beverages in partnership with Godrej to celebrate fifth edition of Godrej L’Affaire
Food And Beverage
CIO Bulletin
2021-02-16
Storia Foods & Beverages has recently partnered with Godrej L’Affaire for its fifth season. Unlike previous editions where it was on ground one-day experience, this year, Godrej L’Affaire is all-set to celebrate the spirit of lifestyle over a fifteen-day period virtually. This virtual avatar of Godrej L’Affaire will go live on February 14 and it will continue till February 28.
Commenting on the association with Godrej L’Affaire, Vishal Shah, Founder and MD, Storia Foods & Beverages said, "We're ecstatic about the association with Godrej L'Affaire for its fifth edition as this platform has carved out a niche for itself in the space of lifestyle and luxury. We want to bring people together to build a nutritionally stronger nation by inspiring a healthier lifestyle through innovative drinks and foods in a disruptive yet sustainable way.”
As part of this association, Storia Foods & Beverages will be integrating two of its hero products which will primarily emphasize on health and hygiene and will be featured in the '#Liveitup' chain. The association will also help Storia to be a part of various exciting flash contests along with Godrej L’Affaire’s prominent web series. Digital integration will help the brand to reach out to its target audience and markets as well.
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