Food And Beverage
Hard seltzers seem to be the 'sell' of the summer as Topo Chico is coming out with its new line of hard seltzer soon. The Molson Coors Beverage Company has said that Topo Chico hard Seltzers are hitting the shelves on March 29.
The new line of hard seltzer comes in four flavors: Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava, and Tropical Mango. The products are debuting in nine states, including Arizona, California, Colorado, Florida, Georgia, New Mexico, Oklahoma, Oregon, and Texas, and six metro areas including Boston, Chicago, New York City, Northern New Jersey, Seattle / Vancouver, Washington, and Washington D.C. on the date mentioned above. The drink will retail in four-flavor, 12-pack Variety Pack (Slim Can), two 24oz singles, and one 16oz single can. The new hard seltzer line is highly awaited and is backed by a strong marketing campaign.
"We are seeing incredible excitement for the launch of Topo Chico® Hard Seltzer with drinkers and retailers alike," said Matt Escalante, senior director of seltzers at Molson Coors. "Topo Chico® Hard Seltzer is a modern take on refreshment that brings entirely new character to the red-hot seltzer category."
There have been many hard seltzer launches in the weeks gone by, including Spindrift's new line of fruit-infused spiked seltzers, Anheuser-Busch InBev's newest product, Cacti.