Home industry legal google goes head-to-head with the U.S. government in trial
Legal
CIO Bulletin
2023-09-13
The most serious antitrust action in 25 years is going to take place between the U.S. government and Google, which might weaken the internet giant's grip on the search market.
The U.S. government and Google are prepared to go head-to-head in court in the most significant antitrust case in 25 years, a trial that might loosen the internet giant's hold on the search market.
According to the Department of Justice's complaint, Google illegally pays billions of dollars to companies like Apple, Samsung, LG, and others in order to replace competitors like Microsoft Bing and DuckDuckGo with its own search engine as the default on mobile devices and desktop computers. The government also asserts that Google prefers advertising on its own platform and directs advertiser spending there by charging advertisers more money.
Alphabet-owned Google has consistently refuted claims that it over controls the search market.
Kent Walker, Google’s chief legal officer said that users have the option to modify the default setting if they do not wish to use Google.
If the trial results in concessions that weaken Google's authority, it might be hindered. One possibility is that the business may be compelled to stop paying Apple and other businesses to have Google set as the default search engine on desktops and mobile devices.
Or Google might become distracted by the legal conflict. After Microsoft's antitrust battle with the Justice Department, that is what transpired. Distracted, the software behemoth found it difficult to adjust to the effects of cellphones and internet search. Google took advantage of the diversion to transform from a fledgling business into a formidable force.
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