30 Leading Companies of the Year 2021
Performance marketing has become one of the best ways for companies to grow. Unlike traditional forms of advertising, it gives the advertisers an edge, where they pay the marketing companies only for results achieved, such as clicks or conversions. It is often used to drive actions and track and measure them while attributing the ROI of each campaign or activity.
While major corporations have a reasonable budget to spend on branding and marketing, most companies don’t have that edge to stay profitable. They need effective marketing strategies to grow. 3Q Digital is a growth marketing agency aiming to change the performance marketing game and inject strategy, data, and innovation into everything they do. It is leading the disruption of the growth marketing industry by turning the clients into market leaders and household names across B2C, B2B, ecommerce, and FinTech.
End-to-end digital full-scale digital media management
3Q Digital offers a full suite of services and solutions that help you transform your current performance into limitless growth. It provides an end-to-end solution, from planning and analytics to delivery and management. The company promises to grow your current model through customer acquisition and brand amplification or attack untapped audience segments to sustain industry leadership with full-scale digital marketing capabilities. It offers three different end-to-end digital programs to fit the level of support you need, which are:
Acquire: The Acquire program blends digital media channel management with best-in-class testing and optimization techniques. The company is committed to constantly learning and evolving its practices to best serve the clients, and this relentless drive to stay at the forefront of the industry is helping the ambitious brands capitalize on new growth opportunities.
Amplify: Performance marketing is table stakes; long-term growth requires a more strategic expansion into the full digital funnel. The Amplify program extends your reach across the entire customer journey, with techniques underpinned by advanced analytics, creativity that delivers results, and customer research, to enable you to break through barriers and fuel sustainable growth.
Attack: This program is aimed to gain an untapped subset to sustain your leadership position. It helps you capture market share through effective marketing. The Attack program offers a full-funnel media strategy that uncovers and engages new, winnable audiences and also delivering insights.
Strategic Advisory Solutions
3Q Digital gives you a competitive advantage through their comprehensive strategic analysis, unlocking your full growth potential. If you already have an in-house digital marketing team or agency relationship, it provides a comprehensive analysis of optimization and performance acceleration strategies to maximize growth from your current media investments. Within Strategic Advisory solution, it offers two programs to fit the level of support you need:
Devise: The Devise program delivers elite channel understanding that unlocks latent performance models in current campaigns to capitalize on the growth.
Dominate: The Dominate program provides an analysis of your digital marketing mix relative to the competition and best-in-class advertisers, along with a comprehensive, cross-discipline set of recommendations so you can reach the next level.
Apart from these useful proprietary solutions, the company also offers other related services like:
3Q Digital has an extensive track record managing successful paid search campaigns. They are the experts that market leaders rely on to implement best-in-class account structures, keyword strategy, precise tracking, compelling ad copy, landing pages, competitive bidding, and innovative testing. By employing proprietary tactics with automation like automated reporting & budget pacing, powerful automation and cross-platform alerts, and exclusive Alphas and Betas from their search engine marketing (SEM) partners, 3Q Digital flawlessly executes paid search strategies and drives exceptional bottom-line results.
Paid social media strategies
With consumers spending more time online than ever before, paid social media has become an effective strategy to reach the right audience at just the right time. But to engage customers on these platforms, you need a consistent and compelling social media campaign rooted in data. 3Q Digital has an extensive team of paid social experts that can lower your acquisition costs, drive success across the full marketing funnel, build brand trust and recognition, and fuel the growth of your business.
SEO is one of the most desirable strategies for low-cost yet highly rewarding results. Most businesses lack the in-house expertise to seamlessly tie all the core requirements together and identify the barriers to organic search success. 3Q Digital’s SEO experts help clients understand and manage the complex nuances of organic search, focusing on long-term growth. Their SEO practices factor in a comprehensive view of all opportunities to generate better organic visibility on search engine results pages (SERP) and drive revenue from your website.
Programmatic precision for full-funnel growth
Most businesses immediately look to bottom-funnel, direct-response channels and often forget to consider upper-funnel growth opportunities. When incorporated into a full-funnel plan, programmatic advertising brings net-new prospects into the fold, enabling you to expand your current audience beyond just those most likely to immediately convert into buyers. 3Q Digital’s programmatic team leverages an audience-first approach with advanced measurement and machine-learning to help you reach the right customers, through the right placements, with the right message, at the right time.
The company also offers services including SEM, social advertising, display, mobile, analytics, CRO, creative, and business strategy. They build and execute strategies to enable clients to capitalize on opportunities, breakthrough barriers to growth, and lead the respective fields. 3Q Digital is committed to building and sustaining an environment where everyone feels psychologically safe and valued, seeking frequent, open feedback and offer company-wide training on DEI and other social issues.
Meet the CEO
Rob Murray is the CEO of 3Q Digital. He was brought into the company to grow and scale the offerings, talent base, and geographic footprint to meet the needs of the disruptive high-growth and enterprise organizations. Previously, he was Global CEO of iProspect, an agency he grew to $250M and to 1,700 employees in 55 offices in 40 countries around the globe. He led iProspect to be named “Leader” in the first three Forrester Wave reports and served many enterprise clients, including P&G, Sears, Walgreens, and Hilton Hotels.
Rob is passionate about building winning teams, leading transformation, and aggressively scaling organizations. He earned an MBA degree from Harvard Business School and a bachelor of science in management from Boston College.