Aislelabs – Reinventing WiFi marketing and analytics advanced through Wi-Fi location marketing

Aislelabs is a technology company offering the most advanced Wi-Fi location marketing, advertising and analytics platform in the market. The company helps its clients build relationships with their visitors and shoppers, and market to them based on their behavior inside their brick and mortar spaces. Its technology empowers the clients to target their audiences across all digital channels, to create high impact campaigns with measurable ROI. Aislelabs engineers a big data platform with deep learning capabilities to drive targeted social WiFi marketing campaigns. Its product suite builds audience profiles for visitors in physical brick and mortar venues, complete with their behavior, interests and demographics. This allows intelligent re-targeting and marketing to selected custom audience groups. As a result, the impact of each campaign can be precisely measured and its ROI can be evaluated by attributing in-store traffic footfalls to each of the campaigns.

Aislelabs operates and manages private secure cloud from ground up, housed in Tier III certified data centers, to ensure highest level of security, reliability, redundancy and scalability. It takes security and data privacy strictly with the utmost care. Not only is your data kept safe, but its redundancy policies make sure that data is properly backed up and accessible. Running multiple data center locations with the same level of security and reliability specifications along with its primary data center provides high availability, backups, and reliability.

Reimagining WiFi marketing and analytics through robust product suite

Aislelabs Flow: It is the most advanced cloud-based location analytics platform for brick-and-mortars on the market. Powered by AI and machine learning, it provides actionable insights and complete visibility on all visitor behavior at one or more locations. It offers enterprise grade location analytics and business intelligence for brick-and-mortars and helps to:

• Discover the complete customer journey using persistent identity in spaces that are thousands to millions of square feet in size
• Automatically set each independent location to their local time zone and easily understand customer data at specific times of day.
• Optimize staff and resources using predictive intelligence generated from historical data collected by the platform.
• Enterprise platform that seamlessly scales across large national or global portfolios in a single unified dashboard.
• Measure footfall and visitor behavior across multiple properties to reveal data-driven insight for management.
• Gain insights on measurable metrics across your portfolio to empower leasing teams to identify and attract the right retail mix.

Flow features hundreds of metrics and 80+ detailed reports in a centralized and easy to use cloud-based interface. Compare key metrics across hundreds of properties to develop new actionable plans and attract more visitors to each property. Visualize changes in new customers, engagement, dwell time, and repeat visits attributed to your campaigns. Get detailed information on customer loyalty and the average length of a visit broken down into meaningful groups. Analyze and discover correlations and trends between retail spaces to understand conversion rates that empower various marketing initiatives. Run complex reports with any combination of visitor behaviour filters including paths they take, spaces they visit, time they spent, or their demographics.

Aislelabs Connect: Engage your customers at a personal level by offering one-click access to your free WiFi via Facebook, Twitter, email and other popular social sites. Gain actionable insights into which your customers are, including their age, gender, location, interests, and what they like, all within the Aislelabs Connect platform. Monetize your guest WiFi and create multi-channel marketing campaigns with email, SMS, and social posts. Conduct targeted digital advertising for select customer groups. Use rule-based marketing platform for real-time personalized communication.

Features of the Connect platform include:

• Customizable splash page design featuring your logo and branding with support for different languages. Easily customize the captive portal with built in templates.
• Support for different social sign-in platforms such as Facebook, Twitter, Google+, Instagram, and more. Choose between social login, email, SMS, employee-only, and other authentications.
• Create multi-channel marketing with support for instant emails, SMS, personalized newsletters, social posts, or paid media ads. Conduct online surveys and gather feedback.
• Understand visitor behavior through demographic information such as age, gender, location, interests, and more. Compare statistics across time and multiple locations.
• Build customer loyalty by adding thousands of new customers to your CRM database and grow your campaign lists. Get marketing opt-ins from all subscribing customers.
• Proven to bring visitors back to the venue and increase repeat customers. High open rates and high repeat rates for campaigns using social WiFi lists.

Aislelabs Customer Hub: It is the only Customer Data Platform (CDP) for physical spaces and venues in the market. Unify all elements of customer profiling, behaviour, marketing, and engagement into a single, advanced platform.

• Collect data from both online and offline sources like in-store visits, website browsing, ecommerce purchases, and more.
• Understand your customers and segment them using demographic and psychographic filters.
• Deploy advanced marketing capabilities and target the right customers at the right time.
• Seamlessly run advanced email and SMS campaigns regardless of where customer contact information originated (e.g. web, guest WiFi, mobile app, etc.).

Aislelabs Campaign: Marketing automation for brick and mortar spaces such as malls, stores, restaurants, and venues. Utilize machine learning technology to run sophisticated marketing campaigns engaging customers visiting your brick-and-mortar venues. Target them across all digital channels including social, email, surveys, and online advertising with a clear understanding of the ROI and traffic each campaign drives to your venue. Go beyond opens and clicks to quantify real success in terms of increased footfall and sales. Enable holistic, multi-channel targeting of your in-store visitors in a unique way. Run a unified platform for email, surveys, social marketing, and digital advertisements that target all your in-venue visitors. Effortlessly identify and target the right people at the right time using powerful machine learning. Automatically identify the best customers to target to increase repeat visitors, obtain feedback for your venues, and increase rave reviews.

Aislelabs Social WiFi: Transform your guest WiFi into a powerful social WiFi marketing, research, and customer insights tool. Provide one-click access to your Wi-Fi via Facebook, Twitter, email and other popular social sites. Get access to guest’s age, gender, interests, email, and other key attributes. Understand the demographics of your visitors and engage with them in an opt-in model. View footfall analytics by visitor type such as age group and gender by integrating with Aislelabs Flow. Engage with the right visitor at the right time. Create multi-channel marketing campaigns with email, SMS, and social posts. Use rule-based marketing platform for real-time personalized communication.

Nick Koudas, PhD | CEO

Nick is a co-founder and CEO at Aislelabs. Before Aislelabs, Nick co-founded Sysomos, a leading provider of social media analytics. Sysomos is used by enterprise users and digital marketers around the globe, including 70% of the Fortune 50 companies.

Nick is also on the faculty at the University of Toronto's computer science department. He holds several patents, and has published more than 100 research publications in the areas of big data analytics, information mining and searching. Nick serves on the editorial review boards of several international scientific journals in the field of data management. Prior to joining the university, he was a member of AT&T's research staff.

Nick is an active angel investor and mentor to several startups, including at the Creative Destruction Lab at the Rotman School of Business. Nick holds a PhD from the University of Toronto.

"Data security is of paramount importance at Aislelabs. We are reinventing WiFi-based location marketing through predictive power based on artificial intelligence and a deep learning engine."

"Our technology empowers our clients to target their audiences across all digital channels, to create high impact campaigns with measurable ROI."