Capillary Technologies – Creating Delight and Growth with Loyalty and Customer Engagement Solutions

Customer loyalty programs were originally developed to instill and maintain loyalty. Some of the earliest loyalty program examples were the frequent-flyer programs of the major airlines. Loyalty programs aim to retain existing customers by understanding and meeting customer needs and wants. In doing so, they maintain sales levels, margins, increase the loyalty and potential value of existing customers, and induce cross-product buying by existing customers. Customer loyalty programs are proven methods for growing and sustaining market share. Consumers who are already enthusiastic about a brand are more likely to continue buying and are a prime market for that brand’s new products.

Capillary Technologies is one such firm that offers end-to-end loyalty programs, a comprehensive view of consumers and unified cross-channel strategies that deliver a real-time omnichannel, personalized, and consistent experience for customers. With a presence across the United States, India, Middle East, and South East Asia, Capillary powers a diversified product suite of end-to-end loyalty programs across 30+ countries, working with 250+ brands including Asics, Puma, Tata, Shell, Fossil, Sephora, Jotun, and Domino's Pizza and many more from verticals such as apparel, footwear, supermarkets, conglomerates, manufacturing and electronics, pharmacy and wellness, fine dining, luxury, entertainment, oil and gas, travel, and hospitality.

Making Customer Engagement Simple with Significant Products

Insights+: It offers you deeper understanding and critical insights into your consumer’s behavior and preferences. Capture data across channels, cleanse consumer records, and enrich consumer records based on each and every activity. Get a 360° single view of each consumer along with transactional and behavioral activity across channels and enable segmentation and personalization. Users can increase conversions with personalized messaging and experiences powered by demographical and behavioral customer segmentation through CDP data. Target consumers with personalized messaging across channels, enable effective promotions and loyalty programs based on CDP data. Take quick decisions with access to all consumer transactional and behavioral data and real-time reporting of standard business KPIs.

Engage+: Consumers want brands to be relevant to them. Increase the effectiveness of your marketing efforts by personally connecting with each consumer over their preferred channels, building relationships at every interaction with Engage+. Personalize Customer Engagement with AI-Powered Marketing Solutions. Accurately target your customers on channels where they are most active and improve conversion by personalizing products, content & offers based on demography, browsing pattern, purchase history, product preferences & more. The X-Engage is powered by an advanced algorithm that automatically picks the best channel mix for a customer by analyzing multiple factors like reachability, responsiveness score and conversion probability.

Anywhere Commerce+: Deliver superior customer experiences while seamlessly managing operations, marketing promotions, and analytics with an omnichannel-ready, enterprise ecommerce software. Leverage WhatsApp's 90 percent engagement rate and close sales faster with real-time videos, images and personalized catalogues. Empower your store staff with customer insights like product preferences and purchase patterns to enable assisted shopping experiences. A lightweight setup and minimal integrations lets you start serving your loyal customers within a week.

Smart Store+: Customers expect seamless, immersive and personalized experiences when they visit your store. Capillary Smart Store+ lets you personalize in store experiences and maximize conversions by empowering you with critical insights around visitor demographics, in store behavior of customers and staff performance. Use store analytics data to set staff goals, schedule breaks and maintenance activities based on hourly traffic rates and store sales. Correlate marketing campaigns with store traffic and conversions to understand and optimize marketing campaigns across regions and stores.

Loyalty+: Grow your brand following. Ensure your existing customers keep coming back to you by intelligently rewarding them for their desired behavior with an omnichannel loyalty platform. Improve engagement by targeting your customers with highly personalized rewards at the right time in the purchase cycle. Keep your customers hooked to your loyalty program with leaderboards, tier-based rewards and customized referral bonuses. Build a community of loyal members and amplify digital reach by rewarding them for social interactions like - likes, product reviews, shares etc. Design and bring to life loyalty programs that are consumer-centric with a cloud customer loyalty program software that lets you identify and reward different segments of your customers in real-time.

Meet the Leader

Aneesh Reddy Boddu is the Founder, Executive Director and Chief Executive Officer of Capillary Technologies. At the Indian Institute of Technology, Kharagpur, he co-founded the ‘Entrepreneurship Cell’ and was awarded the ‘Distinguished Alumnus Award’ by the institute in 2017.

In 2014, he was recognized by Fortune India magazine as one of the ‘40 under 40 - India’s Brightest Young Business Minds’ followed by another recognition by The Economic Times under the ‘ET 40 under Forty’ list in 2017. He was previously associated with ITC Limited. He holds a bachelor’s degree in manufacturing science and engineering from the Indian Institute of Technology, Kharagpur.

"Our platform is built using a modern technology stack - powered by AI and machine learning (‘ML’), that enables customers to use their existing infrastructure to identify and understand each consumer and engage with them across channels."