Business Excellence Awards 2019
The human brain is one of the largest and most complex organs of the body. As the platform for all communication that takes place in the body, it is made up of many specialized areas that make everything work in coordination. But today, there are several mental illnesses like ADHD, Alzheimer’s, OCD, depression, etc. caused by a variety of factors including genetic and environmental. Thanks to technologies like Neurofeedback, we can get real-time displays of brain activity. Neurofeedback is basically a type of biofeedback that’s used as an attempt to teach self-regulation of the brain activities.
We have with us- Excellent Brain, the platform specializing in innovative brain training solutions based on BCI and neurofeedback. Engaged in technological innovation using neurofeedback brain training, Excellent Brain was founded in 2015 by Mr. Ofer Lidsky. The company is developing several brain training programs for ADHD, stress, anxiety, elderly, peak performance and other conditions that can be transformed by brain training. The first software launched is a neurofeedback training program for improving focus and attention.
Let’s hear more from the CEO- DR. Merav Klo, about Neurofeedback and other milestones that the company has achieved.
Let’s start off with neurofeedback.
Neurofeedback is a brain training method that has been in existence for over 20 years and is proven to be effective in treating a variety of conditions and specifically ADHD. The electrical brain waves operate and function at varying frequencies. For example, for thinking, attention, motivation, the brain needs a higher frequency. It was noted that for some people the brain waves frequency does not rise to the optimum height and does not maintain there for long. Neurofeedback teaches self-control of brain waves frequency and by that behavioral functioning.
The training method uses a sensor measuring brain waves (EEG) and software providing a positive feedback signal when the brain reaches the correct brain wave frequency. The trainee is playing video games but instead of using the mouse device he plays with his “mind”. The trainee gains scores in the game only when his brain is at the required frequency. Neurofeedback is a non-invasive brain training method that can be used regardless of medications.
Your company has developed an exclusive training home kit for ADHD. Is ADHD a self-diagnosable mental disorder? What is your approach in keeping it self-treatable?
ADHD (Attention deficit hyperactivity disorder) is a mental disorder and therefore can be diagnosed only by professionals. Yet, many children and adults are not diagnosed and suffer from diagnosable symptoms. If one is suffering from: difficulty paying close attention to details, has trouble holding attention on tasks, has trouble organizing tasks and activities, loses things necessary for tasks, appears forgetful in daily activities, has a shorter attention span and is easily distracted, difficulty with structured schoolwork and difficulty completing tasks that are tedious or time-consuming, he might have ADHD. Our software is for the benefit of both- diagnosed and non-diagnosed population.
Do ADHD and Alzheimer’s fall in the same category? What is the reason behind this intensive care towards ADHD?
No. Alzheimer’s disease is an irreversible, progressive brain disorder that slowly destroys memory and thinking skills, and eventually the ability to carry out the simplest tasks. One of the early symptoms of the disease is dementia: a gradual decrease in the ability to think and remember- and that is great enough to affect a person’s daily functioning.
Dementia can also persist as a mild cognitive impairment in the elderly. Excellent Brain develops neurofeedback brain training programs for the 3rd age that wishes to practice their cognitive abilities.
What are your latest brain training solutions?
Excellent Brain has solutions for children and adults who want to practice their brain for better focus and attention at home without the guidance of a trainer. We developed a training program that reacts to your personal EEG and replaces the human trainer. Our training program comprises of 30 separate training sessions (each session’s length is 20 minutes). After finalizing each session, the trainee gets follow-up reports on his progression and proceeds to the next coming session.
In addition, the software provides access to various neurofeedback activities that are excluded from the full training program in order to enable the trainee to practice with friends and family and to set individual challenging goals.
Another platform of the Excellent Brain Neurofeedback software is a trainer version. The trainer can supervise his patients and for each one of them, there is a full training program and follow up reports. The trainer can be any therapist (psychologist, teacher, psychotherapist etc.) that wishes to add another tool to his clinic. The fact that the software provides the trainer with complete training program enables the trainer to combine it easily to his treatment.
Both the softwares are already launched and can be purchased directly from our website.
Building a customer base must have been difficult. How did you do it?
Our customers are individuals who wish to try non-invasive solutions without the need to attend a clinic, in their free time and convenience, at home. There are many families that need practicing for more than one member. We sell a family license for several users in a family so they can have their own program and follow up.
Other customers are professionals who are willing to have another tool for treating focus and attention problems in their clinics. Finally, customers that are dealing with performance (executive management, actors, soldiers, athletes etc.) use our peak performance neurofeedback software for optimal performance.
Get in touch _ www.excellent-brain.com
Dr. Merav Klo- CEO
Graduated a PhD in physiology at the School of Medicine, Tel Aviv University, Dr. Merav Klo is a certified neurofeedback therapist using psychodynamics. Her strong interests lie in neurophysiology and well skilled in multidisciplinary personalized medicine and rehabilitation. She owns a private clinic to manage medical cases with neurofeedback therapy in a psychodynamic approach.
Ofer A. Lidsky- Founder & President
Ofer is an experienced entrepreneur in the fields of Software Development, Cybersecurity, and Digital Health. Ofer developed innovative software and technologies in the VR, Neurobiology, Genetics and Education fields. His expertise lies in the field of Cybersecurity and Cloud storage.
“Excellent Brain is a disruptive force in Neurofeedback, bringing the technology to your home.”