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GAT Marketing is a full-service creative, content-creation, traditional, and digital marketing agency

GAT Marketing is a full-service creative, content-creation, traditional, and digital marketing agency

Today, across the world, a lot of businesses are becoming close knit and are moving towards more sustainable means of marketing and advertising. In the end, both companies and businesses have realized the importance of Digital Marketing and started investing into it. GAT Marketing, a full service agency handles website development, creativity and ad buying throughout multiple mediums. The firm’s specialty however is in digital marketing, with a complete focus on remarketing and customer acquisition.

Many firms follow the same process, but something is different about GAT Marketing. It is special because it focuses on regulated niches like alcohol, tobacco, and firearms, using unique tools that are not easily available to the market.

GAT Marketing takes the approach of working with its customers and their internal data to identify existing consumers and their specific traits, in order to determine who their perspective customers are and when they are most likely to purchase. From there GAT cross references over 3 billion internal users based on search and engagement data to identify a highly engaged and interested perspective client list. The firm then works to engage these users through programmatic ad purchasing and direct to consumer mailing. This gives its clients a lower cost of acquisition, higher click through rates and ultimately a higher than industry standard ROI.

By working with large data companies to identify potential consumers, GAT works very hard to make every ad it buys target the correct consumer, instead of relying on run of site advertising that is in endemic, or adjacent non-endemic niches. This allows the company to target actual consumers and not just use a shotgun approach to advertising that the firm often sees from its competition. This dialed in approach is more expensive upfront but scales incredibly well and has a lower cost of acquisition which will re-coup the cost of setup in a very short time period, especially if being deployed in scale.

Each client is different and the company works with D2C ecommerce, hybrid manufacturing that is traditional wholesale with a D2C component, as well as publishing properties whose revenue is derived from banner impressions. With each client the source of revenue and method to direct traffic may be different, but ultimately they all have a goal of increased revenue.

“We are competitive shooters, instructors, and enthusiasts with deep roots in the community, which allows GAT to keep its finger on the pulse of the market.”

Privacy laws are ever changing and breaking these laws is not only illegal but it is detrimental to a brands respect in the market. Working to track and show performance in a cookie-less and unique identifier free market space is much harder. It makes finding and identifying consumers you are looking to target as well as proving performance to clients far more difficult. The company has worked with display networks, large data providers, and tracking solution providers to develop a system of determining direct sales and attribution for its clients in this perilous landscape. It takes more work, and requires a large initial investment, but the value of being able to navigate a market space where the competition is drowning due to inadaptability is part of GAT Marketings long term strategy to grow and upset the market.

The onset of Covid led to some drastic changes at GAT Marketing. GAT saw the signs of the pandemic early, and took initiative to shut down the office early before lock downs went into effect. The fact of the matter is our core team is the most important asset that the agency has.

Putting its team members at risk, no matter how essential they are was never an option. While moving to all remote work was a change for GAT, the team was able to handle working on collaborative projects remotely, even though it was more difficult.

Meet the legend

Charles Anderson, CEO of GAT Marketing, has worked with numerous startups over the years from a private investment firm to Venture capital, as well as assisted with the launching of multiple startups. His experience of working with bootstrap funded business has allowed him to do more with less, while trying to maximize every potential part of his advertising budgets. With a digital background tracing back to 1999, an ability to work with cutting edge credit card processing, email acquisition and targeting as well as adopting bleeding edge technology has made GAT Marketing a leader in its niche.

“We know marketing like you know firearms & we also know firearms.”

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