Alexa With HUMAN, companies do not have to worry about unauthorized users accessing their network or data
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With HUMAN, companies do not have to worry about unauthorized users accessing their network or data

With HUMAN, companies do not have to worry about unauthorized users accessing their network or data

In recent years, headlines about cyber security have become increasingly common. Thieves steal customer social security numbers from corporations’ computer systems. Unscrupulous hackers grab passwords and personal information from social media sites, or pluck company secrets from the cloud. For companies of all sizes, keeping information safe is a growing concern. Cyber security consists of all the technologies and practices that keep computer systems and electronic data safe. And, in a world where more and more of our business and social lives are online, it’s an enormous and growing field. By implementing security, businesses and individuals can protect themselves against the full range of cyber security threats. With cyber security, companies do not have to worry about unauthorized users accessing their network or data. It helps them protect both their end users and their employees.

HUMAN (formerly White Ops) is a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human. They have the most advanced Human Verification Engine that protects applications, APIs and digital media from bot attacks, preventing losses and improving the digital experience for real humans. Today the company verifies the humanity of more than 10 trillion interactions per week for some of the largest companies and internet platforms.

“Our mission is to protect the integrity of the internet by disrupting the economics of cybercrime.”

Leveraging Revolutionary Cybersecurity Products for Organizations

HUMAN's multilayered detection methodology: The multilayered detection methodology combines technical evidence, machine learning and continuous adaptation to deliver ‘bot or not’ decisions with industry-leading speed and accuracy, and without user friction. The company collects over 2500 signals, including data from the network, device, software, application, and user configuration layers, and deploys more than 350 algorithms per interaction. Of all the tests they serve, it only takes one failure to identify a sophisticated bot. It verifies the humanity of ten trillion interactions per week across applications, APIs, and digital media, harnessing internet-scale visibility and a decade of data to deliver continuously adaptive and mutually reinforcing protection to all. It’s Satori Threat Intelligence and Research Team takes down multiple large-scale attack networks every year. They proactively identify and reverse-engineer new threats to inform detection techniques with new indicators against emerging attacks. HUMAN works with the largest internet platforms and law enforcement to research and take down cybercriminal threats.

MediaGuard: It detects and mitigates sophisticated bot activity automatically preventing bots from affecting inventory quality, harming platform reputations and stealing from advertisers to maximize spend and trust in digital advertising. HUMAN, along with Google, Roku, Omnicom Media Group, Magnite, The Trade Desk, and its partners in The Human Collective, collaborated on the disruption of the most sophisticated CTV-focused operation to date. MediaGuard offers advertisers real-time visibility and active protection against malicious bot activity regardless of medium: desktop, mobile app, mobile web, and CTV platforms are all protected. Its detection tags execute asynchronously, meaning that there is no impact on site load times or performance. Monitor activity from humans and malicious bots across digital impressions to gain insights into inventory quality and take necessary actions with suppliers. Create and detarget bot audiences to optimize spend towards human-only audiences.

BotGuard for Applications: It detects and mitigates sophisticated bot activities on sites and applications including credential stuffing, credential cracking, account takeover, account creation fraud, payment fraud and content and experience abuse to lower fraud loss and preserve customer trust and experience. Stop sophisticated bot attacks including credential stuffing and credential cracking attacks that enable payment and wire transfer fraud, sensitive data theft and other costly losses. Put login friction in front of bots, not humans, and prevent in-app bot abuse such as spamming, scamming and phishing from ruining the experience of real human customers. Keep sophisticated bots off sites and applications automatically to reduce manual workflow intensity and keep infrastructure and services running faster and more efficiently for real users. BotGuard for Growth Marketing detects automated engagement in digital marketing and automatically prevents bot traffic from entering ad targeting systems, CRM and downstream marketing systems to lower costs and boost digital marketing performance. Automatically prevent identification and profiling of non-human sessions in remarketing, audience enrichment, and cross channel attribution systems. Get bot audiences out of your digital funnel to make more room for loyal human customers that purchase on repeat. Competitors can employ a variety of marketing fraud tactics including sending bots to click on paid search and paid social campaigns to waste your investments and drain your ROI.

Ad Tech: The advertising ecosystem has been one of the most appealing targets for cybercriminals. With spend on digital advertising increasing each year and new channels constantly developing, the opportunities for fraudsters to profit are plentiful. HUMAN is reducing these opportunities for ad fraud and working to restore trust and transparency to the advertising industry. Ad tech platforms using HUMAN maximize their win rates and revenue potential by blocking ad fraud before the bid and delivering validated supply. Ad Tech platforms can identify which sources have generated IVT, and track blocked pre-bid IVT over time. Fraudulent ads can be blocked pre-bid with a server-to-server integration. They evaluate each impression before it is auctioned in the real-time bidding (RTB) process. The company’s algorithm continually learns from the results of its global detection network to accurately predict the presence of botnets and invalid traffic. Keep fake or stolen data out of your customer data management systems to improve data-driven decision making and avoid regulatory compliance risk by generating authentic, human-only leads that convert to real paying customers, unlike bots.

Web Security: Due to rampant password reuse and low adoption of multifactor authentication, Account Takeover Attacks are one of today's largest security challenges. HUMAN mitigates the risk of account takeover attacks including credential stuffing and credential cracking. Fraud and Security teams can easily integrate BotGuard for Applications into their existing web infrastructure to prevent account takeover attacks and safeguard customer accounts. Automated account creation can lead to a variety of fraud and abuse, including fake engagement and influence, content, reviews, and abuse of discount programs. Fraud & Security teams can use HUMAN to prevent bot traffic on registration pages and forms to mitigate the risks of fake account creation. HUMAN makes it easy to detect and prevent automated scraping of high-value data including intellectual property and other paywall protected content. Fraud and Security teams can place HUMAN's tags to detect sensitive data scraping bots within minutes. Fake website traffic contaminates the critical metrics you use to optimize, focus and invest. Don't let bots contaminate your data or tax your infrastructure - HUMAN's multi-layer detection methodology ensures the interactions on your website are truly human.

Mobile App and CTV Security: As advertisers continue to pour more and more money into mobile platforms, criminals have followed. With high CPMs and varied environments, mobile ad fraud has proved difficult to conquer for advertisers. HUMAN detects and prevents fraud in both mobile web and within mobile app environments in real-time. HUMAN is built to adapt and detect emerging threats on mobile platforms, so you can prevent and detect SIVT (sophisticated invalid traffic) within mobile. Flexibly deploy within any technology stack through JavaScript tag, SDK, or 1x1 pixels to protect against a host of mobile threats.

Today’s bots and botnets are increasingly more sophisticated and deliver a host of malicious activities in CTV, including device spoofing, app spoofing, device farms, hidden ads, and incentivized ads. Equally as damaging is fraudsters’ ability to fake the entire system and siphon legitimate opportunities and revenue. Even the most secure platform is susceptible to buyers purchasing spoofed inventory. HUMAN combines CTV-specific threat research, its multilayered detection approach and a monthly reach of more than 100 billion CTV opportunities to detect and prevent fraud in real-time with unprecedented accuracy. HUMAN, along with Google, Roku, Omnicom Media Group, and Magnite, The Trade Desk, and its partners in The Human Collective, collaborated on the disruption of the most sophisticated CTV-focused operation to date.

The Pre-Eminent Leader         

Tamer Hassan is co-founder and Chief Executive Officer of HUMAN, where he led the takedown of the biggest bot fraud organization 3ve with the help of Google and the FBI. After this huge win for the Internet, Hassan was named The #1 Most Creative Person in Business by Fast Company Magazine as well as one of Ad Age’s 40 Under 40 in 2019. Before his career in fighting botnets, he was the founder and CEO of Compel Data Technologies - a software development and consulting company focused on big data and business intelligence solutions. Hassan’s career began as a major in the U.S. Air Force where he completed multiple combat deployments in Iraq and Afghanistan as a decorated Combat Search and Rescue helicopter pilot and Tactical Officer.

“Our Human Verification Engine protects applications, APIs, and digital media from bot attacks preventing losses and improving the digital experience for real humans.”


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