jumpAD: Seamlessly blending state-of-the-art technology with brilliant creative ideas to create peerless digital advertisements

Presence on the digital landscape reigns supreme to standout in modern business. The significance of a robust online presence cannot be overstated.

The modern world is defined by digital interactions. As a result, advertising has evolved into an intricate dance of algorithms, analytics, and audience engagement. Navigating this digital landscape requires more than just a casual familiarity — modern day digital advertising requires a strategic approach guided by the firm hand of expertise. This is exactly where a digital advertising agency’s expertise matters the most.

jumpAD is a digital advertising and technology company revolutionizing how businesses approach digital advertisements with solutions that integrate technology and ideas to provide customers with digital advertisement of unparalleled quality.

CIO Bulletin recently sat down with Tino Lai, Cloud Service Consultant at jumpAD, to talk about what makes jumpAD a leading digital advertising and technology company.

Q. How did jumpAD come about? What’s the company’s story? 

John Liu founded jumpAD after working as the CIO of an IT department at a financial services firm for 8 years. He wanted to explore different technological areas and advance his career. John believed that having a clear direction and positioning was crucial when starting a company and building its brand. Thus, he focused on familiar areas like e-business, cloud services, and digital marketing.

John selected projects that aligned with his expertise and original intentions. He believed strongly in the Internet’s power to create endless opportunities, much like the famous David and Goliath struggle. The name “jumpAD” reflects the idea of breaking away from traditional advertising limitations. The company focuses on analyzing the unpredictable behavior of Internet users and utilizes AI to provide comprehensive services for information security and cloud applications.

Q. How has the company grown since its inception? What are some of the reasons for the company’s tremendous growth?

It has been 8 years since the company was founded. We always come up with new ideas and try our best to help customers solve complex challenges in the digital world. The initial stages of development were incredibly challenging due to the hurdles of launching a business and the scarcity of capital, human resources, and management expertise. Nevertheless, we persevered in building our repertoire of successful stories, brand value, and milestones.

The most important thing is to cherish the trust our customers have in us and give them great satisfaction. John gives his colleagues an equal voice and space to think. He believes that creativity can come from small, inconspicuous events and random inspiration from anyone.

At jumpAD, we work as a team. We have good communication, patience, and respect for each other’s ideas. Our goal is to provide excellent service to our guests. Good service comes from everyone’s skills and attention.

Q. What is the philosophy of jumpAD? What are some of the ways our readers can see this philosophy permeate the work done by jumpAD?

jumpAD is not a pop-up ad agency. It is a different approach to advertising that focuses on solving customer problems in a more comprehensive way and thinking beyond traditional advertising agencies.

Our customers have asked tech companies about server, software, and hardware stability, as well as advertising platforms about advertising effectiveness and SEO. They often could not get full answers to their problems.

John used to be a CIO and understands issues in the IT field. He also served as a CMO. Therefore, he understands SEO, social media issues, and digital advertising issues. John is very familiar with service providers in each field. Previously, in comprehensive applications like digital marketing, each manufacturer could only answer questions related to their specific services. jumpAD can cover various fields in depth, conduct comprehensive analysis of customers’ problems, and provide comprehensive solutions. Just like a doctor, we don’t need to ask customers to go to various clinics to register for treatment according to departments. They only need to contact us at jumpAD, and we will directly prescribe all the drug solutions.

We are confident but not arrogant because we know this is a very difficult journey.

Q. In what ways does jumpAD distinguish itself from its rivals in the digital advertising landscape?

Many digital advertising agencies in Taiwan have employees with marketing backgrounds and experience, including the official Google in Taiwan, known as Google Taiwan. The advertising department specialists know about Google Ads features and digital marketing. However, they may not be able to help with technical issues, such as setting up advertising tracking codes, which can lead to mistakes if customers follow their instructions.

Contrarily, if a customer asks a technology company, they will only get answers about IT technology, like IP blocking in web servers and DDoS botnet attacks. The customer needs to personally analyze and resolve issues in both technical and marketing fields. The IT professional should consider this perspective and plan accordingly.

Competitors often engage in malicious clicking on digital advertisements, leading to a problem where marketers and IT technicians avoid taking responsibility. When customers are besieged by competitors’ advertisements, they turn to jumpAD for assistance. Both Google Taiwan and jumpAD’s competitors, which are also advertising agencies, reach out to jumpAD for solutions.

Q. What are the different digital marketing services offered by jumpAD?

jumpAD, like many digital advertising agencies, provides agency services for the world’s major advertising platforms, such as Google Ads, Meta Ads, Yahoo Ads, Microsoft Ads, etc., and, of course, there are also some advertising platforms established in Taiwan: Dcard Ads or LINE Ads in the Asia-Pacific region.

We provide offline advertising performance conversion tracking tools for industries that cannot provide online transactions, i.e., non-e-commerce industries. In other words, jumpAD has a technology that can provide complete feedback on offline transaction conversion numbers to Google Ads. This technology has also obtained the invention patent of the Republic of China.

In fact, jumpAD has also launched its own advertising system, jAD Ads. The reason is that we do not just act as an agency; we also actively observe market demand trends to create our own digital marketing services.

Next are advertising health checks and website health checks. Based on the fact that we are also a cloud server service provider, website or APP, and other system providers, we can provide one-stop digital marketing services, from DNS domain hosting to server hosting and operation. When an abnormality occurs in the guest’s website system today, we can quickly evaluate whether to temporarily turn off advertising to reduce the loss of advertising money caused by web page 404 and 501 errors.

Q. How does jumpAD integrate AI into the services offered by the company?

The wonderful uses of AI lie in rapidity, automation, analysis, and learning. JumpAD has developed robots for various areas, like Cloud Server robots that conduct inspections, troubleshoot issues, and offer protection against hacker attacks. The robots are categorized into red and orange levels to handle different security threats.

jumpAD uses AI to analyze and understand the effectiveness of digital advertising, including the behavior of the target audience that leads to conversion. It also seeks out patterns in ineffective advertisements and identifies strategies used by competitors. By using machine learning, jumpAD builds a prediction system that helps customers and advertising platforms stay ahead of marketing trends.

Q. What are jumpAD’s plans for the future?

Maintain a focus on further investing in AI with the aim of generating practical applications. Explore opportunities to develop new platform services and sources of passive income. Strive to accumulate successful customer cases and accomplish significant development milestones. Seek collaboration with exceptional business organizations to expand service offerings and venture into new fields. Utilize jumpAD’s experience as a column to provide assistance, inspiration, and share expertise with users on the Internet.

Helping customers with technology and ideas to create better digital advertisements

Tino Lai is a Cloud Service consultant at jumpAD. He is also a cloud computing virtualization management education and training lecturer at the National Development Council of Taiwan.

He is a consultant in the two fields of cloud services and information security. Whether in jumpAD or other technology companies, he has outstanding performance and reputation.

“In fact, jumpAD has also launched its own advertising system, jAD Ads. The reason is that we do not just act as an agency; we also actively observe market demand trends to create our own digital marketing services.”