Innovative marketing solutions and strategies resulting in increased customer engagement, retention, and revenue: Listrak

In the highly competitive world we live in, marketing platforms play a crucial role in furthering business interests. Marketing platforms educate customers about the products in the market and as a result increase customer engagement. The right marketing platform provides customer-centric solutions and helps channelize the curiosity of customers into sales thereby securing profits and growth for the business.

Globally, there are many marketing platforms that provide excellent services, among them, Listrak stands out. Listrak delivers results for more than 1,000 retailers by providing best-in-class email, SMS, behavioral marketing, cross-channel orchestration, predictive analytics, and customer insight solutions that drive customer engagement, revenue, and loyalty. Listrak is lauded for its exceptional and responsive client success teams. The platform is your trusted partner, active collaborator, and natural extension to your in-house teams – helping you execute growth strategies and exceed goals.

Components of the Listrak platform

Journey Hub

Journey Hub is at the core of Listrak’s cross-channel marketing platform allowing retailers to fully leverage their customer data and unify marketing across the entire customer journey. In addition to out-of-the-box platform integrations, Listrak’s data model and APIs empower ingestion from virtually any source, putting Journey Hub at the core of your modern growth stack. Optimize engagement for any scenario by designing cross-device, cross-channel programs with drag-and-drop ease using its best practices or your own experience – and then refine those journeys by adding branches and channels based on continuous learnings and insights. Listrak's intuitive tools provide retailers with the ability to orchestrate sophisticated multi-stage, highly-personalized journeys and 1:1 real-time interactions across channels including email, SMS, social and push – all from a single marketing platform.

Email Automation

Retailers trust Listrak’s robust, highly scalable, highly-available enterprise-class send engine to send billions of targeted emails every month generating over 50X ROI. Sophisticated email marketing tools like predictive analytics, advanced retail segmentation, dynamic content and predictive product recommendations allow marketers to translate customer data directly to personalized messages resulting in increased engagement and revenue. Quickly and easily create responsive email campaigns that deliver consistent impact regardless of device with Listrak Composer, its intuitive, drag-and-drop email editor. Marketers can effortlessly insert dynamically personalized AI driven predictive content and predictive products, driven by the 360° custom profile, to speak to the individual. Choose from any of Listrak’s fully-responsive layouts within its template library or quickly customize and build your own email from scratch without having to write a single line of HTML. Listrak’s Abandonment Messaging Suite allows you to deliver strategically-timed personalized messages that re-engage active shoppers and nurture them forward to capture otherwise lost revenue. Browse Abandon and Shopping Cart Abandon messages combine behavioral signals and predictive algorithms to deliver impactful messages that extend engagement and optimize the opportunity for conversion.

Text Message Marketing

Build and engage a high-value mobile audience with relevant text messaging to grow revenue and generate 30x+ ROI. Listrak works with Tier 1 Aggregators to confidently and safely help your messages get delivered as expected, when expected. Drive exponential growth of text and email lists across channels and touchpoints with advanced mobile, social and onsite acquisition tactics. Retain, entertain, inform and inspire your audience through personalized, engaging text messages. Create the perfect mobile experience through personalized, regularly scheduled broadcast messages and timely, relevant transactional SMS that go beyond order confirmation to include loyalty/reward triggers, time-triggered reminders, status updates, alerts, and more.

Growth Xcelerator Platform

Listrak’s Growth Xcelerator Platform (GXP) is the fastest way to engage new customers and grow your revenue like never before. GXP turbocharges improvement in list growth, onsite conversions, and triggered revenue all with performance guarantees. Turbocharge your marketing efforts, customer experience, and conversions with Listrak’s GXP. Built upon a fully integrated cross-channel marketing platform, GXP amplifies revenue results from email, text messages, and your website. The importance of first-party and zero-party data is more important than ever. GXP helps you identify more of your audience and significantly increase new customers across owned channels with integrated identity resolution. Take your behaviorally triggered campaigns to another level by identifying more traffic, increasing the volume of triggered messages, and enhancing highly relevant and personalized cross-channel campaigns to drive considerably more incremental revenue.

AI Recommendations

To deliver a truly personalized curated one-to-one experience across channels and devices, Listrak’s Predictive Product Recommendations ingests and responds to millions of individual consumer signals. Using advanced machine learning and providing the ability to layer deeply customizable merchandising decisioning, Listrak can understand and predict the most relevant, data-driven product recommendations to influence the unique customer journey towards the path to purchase driving 30% or more revenue. Content that speaks in a relevant and personal way adds differentiation and value to your brand experience beyond product offering. Predictive Content allows marketers to utilize content marketing investments to foster increased customer engagement. By applying natural language processing AI and machine learning algorithms to your website content, Predictive Content automatically interprets and understands the context of your content. Using purchase history and behavioral data to understand personal interest, Predictive Content matches personalized one-to-one content to customers that truly care and want to read it. Deliver dynamic, highly-personalized self-learning and self-optimizing messages automatically to generate sales while maximizing the productivity of your limited staff. Set your customized template and cadence one time and let Listrak’s artificial intelligence-driven predictive content and personalized product recommendations generate some of your highest performing campaigns.

Ross Kramer, Co-Founder and CEO

“We deliver exponential increases in results over previous efforts, including providing on average 21% gains in ecomm revenue, >400% increases in email and mobile sign-ups (zero- and first-party data), and 79% jump in onsite conversions”