Crafting brand success through digital connections and purpose-driven strategies: Literal Humans

“In a world of evolving strategies, Literal Humans thrives by connecting brands with people on a deeper, more human level, defining success through purposeful and emotional engagement.”

In June 2020, a group of creative folks came together to start Literal Humans, a digital marketing agency. They saw that many traditional marketing strategies weren't working anymore, especially with slashed budgets. Lots of other agencies relied on just a couple of smart people in a room, making strategies without really understanding what people needed. Some companies tried hard-selling tactics during crises, while others shifted to more human-to-human marketing, which worked better. Literal Humans believed that when brands connect emotionally with people and live their purpose, they succeed.

The team at Literal Humans is made up of experienced creative professionals. They work remotely, building unique marketing teams for each client. Their main focus is on growth, going beyond just creating content. They analyze and improve strategies every step of the way. They work across various sectors like tech, B2B SaaS, nonprofits, and charities, helping clients balance profit and purpose in their marketing. Literal Humans is a hybrid agency, meaning they have a flexible freelance model that lets them move faster and smarter.

Q. Why Literal Humans?

Literal Humans offers exclusive services tailored to modern businesses. For Content Marketing and Search Engine Optimization (SEO), they create strategies that fit a client's unique needs. This is great for small-to-medium businesses that want quality without paying big agency prices. In Creative and Branding, Literal Humans helps companies build a strong brand identity that aligns with their voice and adds value to their content. They also make sure this brand identity is consistent in all the client's content.

Social Media and Email Marketing are essential channels, and Literal Humans understands how to make them work together. They focus on deep and lasting engagement with audiences over time, avoiding quick fixes. In Website Development, they create websites that leave a great first impression. They want the client's site to be easy to use, look good, and encourage visitors to take action.

Paul David Perry, the Co-Founder & CEO, is the leader behind Literal Humans' success. Before starting Literal Humans, Paul worked as a freelance writer and content strategist for well-known tech brands. He also played a key role in growing a previous agency. His values-driven, results-focused approach is reflected in Literal Humans' mission. Paul's background in education and nonprofit management adds depth to his leadership style.

In a nutshell, Literal Humans isn't just a regular digital marketing agency. It started because traditional strategies weren't working, and the team wanted to change that. They believe in connecting with people emotionally and living a brand's purpose for success. The team's remote, flexible, and growth-focused approach sets them apart. They offer services that suit modern businesses, focusing on quality, consistency, and lasting engagement. Paul David Perry's leadership completes the picture, making Literal Humans a guiding force for brands in the digital age.

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Exclusive services the company provides its clients

Literal Humans stands out as a dynamic agency that not only acknowledges the evolving challenges faced by brands but also provides exclusive services tailored to meet the demands of the modern business landscape. In this comprehensive exploration, we will delve deeper into each service offered by Literal Humans, unraveling the intricate strategies that contribute to the success of brands in the digital era.

• Map out the audience
• Figure out where they live on the Internet
• Determine which content is valuable for them
• Develop and execute a plan to get the content to the audience

Content Marketing and Search Engine Optimization (SEO)

Literal Humans' commitment to content marketing and search engine optimization (SEO) stands as a testament to its strategic prowess in navigating the ever-evolving digital landscape. This section will delve into the nuanced strategies employed by Literal Humans in content marketing and SEO, elaborating on their meticulous approach and how it positions them as a distinctive solution for brands.

Strategy Rooted in Precision

Literal Humans' content marketing strategy is not just a mere plan; it's a precision-crafted roadmap to success. The team recognizes the contemporary demands of the digital space and responds with meticulous preparation before every content rollout. This involves a deep dive into understanding the target audience—an exploration that goes beyond surface-level demographics. The team delves into the intricacies of audience behavior, mapping their online presence with a keen eye on platforms, preferences, and engagement patterns.

Unveiling Value through Nuanced Understanding

At the core of Literal Humans' content strategy is the commitment to delivering value. This journey starts with identifying content that resonates with the audience. It goes beyond the generic and embraces a nuanced understanding of what truly matters to the target demographic. By deciphering the topics, formats, and styles that hold value, Literal Humans ensures that every piece of content contributes meaningfully to the audience's experience.

Executing with Meticulous Craftsmanship

Execution is where the rubber meets the road, and Literal Humans handles it with meticulous craftsmanship. The team takes the insights gathered and crafts a plan that ensures optimal content delivery. This isn't a one-size-fits-all approach but a tailored strategy that considers the unique dynamics of each brand and its audience. Literal Humans positions itself as the antidote to the complexities and high costs often associated with traditional agencies.

Tailored Solutions for Small-to-Medium Businesses

One of Literal Humans' notable strengths lies in its ability to cater to the needs of small-to-medium businesses (SMBs). The agency manages a freelance collective, presenting clients with a unique advantage. In an industry where navigating freelancers can be intricate, Literal Humans simplifies the process. The agency not only identifies top-tier freelancers but also manages the collaboration seamlessly, alleviating the burdens often faced by SMBs.

Streamlining Complexity for Clients

Literal Humans emerges as a solution provider that streamlines complexity. The intricate processes of content marketing and SEO are navigated with finesse, allowing clients to focus on their core competencies. By offering access to a freelance collective, Literal Humans democratizes premium talent, ensuring that even smaller businesses can benefit from the expertise that would otherwise be associated with larger budgets.

Creative and Branding

In delving into Literal Humans' realm of creative and branding services, it becomes evident that the agency places profound importance on the role a brand's identity plays in the competitive landscape. This section will expound on Literal Humans' approach to creative and branding, shedding light on the meticulous strategies employed to elevate a brand's visual presence and identity.

Strategic Commencement: Literal Humans initiates its creative and branding services with a strategic outlook. Recognizing the significance of a brand's identity, the agency ensures that every endeavor is underpinned by thoughtful strategies led by seasoned design experts. This isn't a generic application of design elements but a tailored approach that acknowledges the unique positioning and aspirations of each client.

Comprehensive Brand Audit: The journey towards crafting or revamping a brand identity starts with a comprehensive brand audit. Literal Humans engages in a meticulous analysis of the current visual identity, leaving no stone unturned. User testing and thorough analysis become the cornerstones of this process, providing invaluable insights into what works and what doesn't. This comprehensive approach sets the stage for an informed and effective redesign.

Iterative Redesign Process: Literal Humans doesn't settle for the ordinary; it embraces an iterative redesign process. This phase involves navigating through various redesigns, each iteration refining the visual brand identity. It's not just about change for the sake of change but a strategic evolution that hones the brand's vision. The agency ensures that every visual element is a deliberate choice aligned with the client's editorial voice and overarching brand narrative.

Seamless Integration into Brand Content: A refined brand identity is not an isolated achievement; Literal Humans ensures that it seamlessly weaves into all facets of the client's brand content. This integration is not just about visual consistency but a holistic alignment of the brand's visual persona with its content strategy. Literal Humans becomes the architect of a brand's visual narrative, ensuring that every piece of content is an extension of the meticulously crafted brand identity.

Elevating Beyond Aesthetics: Literal Humans transcends the conventional perception of creative and branding services merely focusing on aesthetics. While aesthetics are crucial, the agency's approach goes beyond surface-level enhancements. It delves into the core of what the brand represents, encapsulating its essence in visual elements. This holistic approach ensures that the brand identity isn't just visually appealing but a true reflection of the brand's values, aspirations, and unique positioning.

Social Media and Email Marketing

Delving into Literal Humans' realm of social media and email marketing unveils a strategic approach that elevates these channels beyond mere metrics, focusing on sustained engagement and enduring connections. This section will elaborate on the agency's insightful strategies and collaborative endeavors that set the stage for impactful social media and email marketing campaigns.

Strategic Recognition of Indispensable Channels: Literal Humans doesn't view social media & email as mere channels; it recognizes them as indispensable components of a comprehensive marketing strategy. This acknowledgment is the foundation upon which the agency builds its approach, understanding the unique strengths each channel brings to the table.

Prioritizing Engagement Over Transient Metrics: In an era where transient metrics often take precedence, Literal Humans takes a refreshing stance by prioritizing engagement. The agency understands that the real value lies not just in numbers but in the depth and longevity of connections forged through social media and email. It's a shift from the ephemeral to the enduring, where meaningful interactions trump momentary metrics.

Synergy Between Social Media and Email: Literal Humans comprehends the critical synergy between social media and email marketing. Rather than viewing them in isolation, the agency advocates for a harmonious integration. This integration ensures that the narrative woven on social media seamlessly extends into email campaigns, creating a cohesive brand story across diverse platforms.

Enduring Relationships Amidst Marketing Clamor: In a landscape filled with the clamor of paid ads and transient marketing tactics, Literal Humans stands out by focusing on strategies that cultivate enduring relationships. The agency recognizes that lasting connections with an audience go beyond the quick dopamine hits of immediate metrics. It's about building a brand narrative that resonates with the audience over time.

Collaborative Development of Winning Strategies: Literal Humans thrives on collaboration. The team engages closely with clients to develop winning strategies across relevant social media platforms. This collaborative approach ensures that the strategies devised align seamlessly with the client's brand, resonating with the target audience on social media platforms where they are most active.

Consistently High Email Metrics: Email marketing is not just about sending messages; it's about maintaining consistently high metrics. Literal Humans excels in this aspect by delivering content of unwavering quality at precisely the right times. The agency understands the intricacies of crafting email campaigns that capture attention, leading to consistently high open rates and click-through rates.

“We help brands build a content marketing strategy that’s future-proof and speaks to customers the way they do - like real people with real voices.”