A global demand generation agency helping marketing, improve sales, and sales improve marketing: MarketOne

Generating demand – in its simplest terms, that’s what demand generation is all about. It’s a term that is engrained in today’s marketing vocabulary and it is gaining importance for marketers. In a nutshell, demand generation (also known as demand gen) is any activity that involves driving awareness and interest in your products or services that directly contributes to more revenue generated for your business. It is an umbrella term that covers all your company’s marketing efforts from each touchpoint in the buyers’ journey – from anonymous visitors to upselling customers. Demand generation is a data-driven marketing strategy designed to nurture key prospects over their lifetime. Demand gen marketers focus on the entire revenue cycle: attracting leads, converting leads to sales opportunities and converting these opportunities into sales. It is important for marketers to use demand generation tactics across every stage of the buyers’ journey, in various ways, in order to create something that adds real value for audiences. Marketing tactics used to support demand generation can vary widely but often include driving website traffic, content marketing, social media marketing, email marketing, webinars and more. MarketOne is a global demand generation agency. MarketOne creates and nurtures leads, retains and grows customers, and give clients the confidence their marketing investments will produce quantifiable returns. A global demand generation agency that does the kind of marketing that delivers quantifiable sales outcomes. MarketOne aims to be the first and only partner clients turn to when they have a number to hit.

MarketOne works in sectors like technology, advanced manufacturing, business information and financial services where multiple decision makers purchase complex products over a long buying cycle, often through a multi-tier channel. MarketOne works marketers seeking to increase engagement, operations teams searching for efficiency gains, sales people who demand results and the business leaders who want it all.

Strategy & Planning

You want to be data-driven, always-on and customer-centric? It’s easy to put it in a PowerPoint presentation, but harder to make it work in the real world. But this is the world MarketOne works in every day, so the company can take a brutally pragmatic approach to transforming your marketing. MarketOne focuses on tangible outcomes. The team finds quick wins. MarketOne makes it work.

Account Based Marketing (ABM)

Account Based Marketing (ABM) is not simply a bolt-on technology that you can just add to the mix. It’s a fundamental shift in how you go to market, and takes careful planning, new skills and resources, and more than a little patience to get it right. Let MarketOne help you re-shape your demand generation strategy and reap the benefits of taking an account-first approach. Do you even know which accounts you should be targeting? (The answer can’t always be found among the Fortune 500). Regardless, your starting point is probably years of accumulated contact-based data and a technology stack designed to target the individual. It’s hard enough working with multiple personas and vertical segments. ABM now adds the need for account-based value propositions and messaging. So how do you create content that’s relevant to every account without multiplying the workload and budget? Unfortunately, you can’t just go out and buy ABM and switch it on. Besides, having made huge investments in marketing technology already, do you really need more? How do you leverage predictive modeling, retargeting and web personalization when they’re geared up to target individuals? Let MarketOne advice on what works for you and what doesn’t. It’s an uneasy relationship at the best of times. But ABM is a chance for marketing to provide sales with invaluable intelligence and smart content that will open up new opportunities in every account. Provided you can coordinate and scale efforts across units, teams and geographies.

Marketing automation

Ask a company with a marketing automation platform what they would do differently next time and you’re in for a long conversation. Do you know who’s going to own the platform? Do you know who is going to manage and use it, and with what privileges? MarketOne help clients to set and enforce standards and policies, creating a platform that is both highly effective and responsibly controlled. The biggest barrier to the success of your platform is the data that drives it. MarketOne helps you understand what you have and how it can be augmented, enriched and normalized, in order to drive more effective segmentation and targeting.

Meet the leader behind the success of MarketOne

Fred Ewald is the Founder and CEO of MarketOne. Fred founded MarketOne in 1998 in Waltham, Massachusetts. Over the following 18 years he has steered the international expansion of the company, applying his expertise in business operations, finance and IT. Prior professional experience includes a role as VP of Operations at Impole Corp. and positions at Arthur Andersen and Siemens Nixdorf.

“By consolidating globally with MarketOne, clients benefit from a level of cohesion and visibility impossible with separate suppliers. Duplication and doubt are replaced by the certainty of a consistent approach and predictable outcomes.”