One Day Agency – Adding value to brands by bridging the gap between creative, digital, and media

One Day Agency is a Manchester-based independent advertising and marketing agency making waves with its mission to dismantle outdated agency-brand barriers and models. Operating under the belief that marketing is inherently fluid; the agency strives to mirror this dynamism in its approach.

One Day Agency believes that marketing is inherently dynamic and aim to reflect this flexibility in their approach. What sets One Day Agency apart is their cohesive teamwork, avoiding knowledge silos. They focus on an audience-centric methodology, drawing from their extensive experience to craft detailed digital marketing strategies tailored to each brand's unique customer journey. This comprehensive approach includes creating impactful creatives that stand out in today's crowded marketing landscape. One Day Agency's dedication to challenging traditional norms and embracing the fluid nature of marketing showcases their forward-thinking mindset, positioning them as innovators in the constantly evolving realm of advertising and marketing.

Crafting Cohesive Campaigns

In the dynamic landscape of digital advertising, a visionary creative agency emerges as a trailblazer, skillfully navigating the intersection between creativity and diverse media landscapes. This agency's unique approach transcends conventional boundaries, acknowledging the intrinsic connection between design concepts and the multitude of platforms they inhabit. In the ever-evolving landscape of advertising, the agency recognizes the nuanced differences in communication mechanics required for various media formats. Whether it's the ephemeral allure of TikTok, the expansive canvas of an outdoor ad, or the narrative depth of a TV commercial, each demands a distinct creative strategy.

Setting itself apart, the agency boasts a design team that goes beyond conventional practices. Through direct collaboration with media specialists, the team gains an intimate understanding of the intricacies of each format. This synergy ensures that every advert conceived not only aligns seamlessly with creative visions but also optimally exploits the unique strengths of the chosen medium. The agency's commitment lies in crafting adverts that go beyond aesthetic appeal, focusing on their true potential within specific mediums. By tailoring each creation to be 100% fit for purpose, the agency ensures that its campaigns not only captivate the audience but also deliver results that align with the objectives of the brands they represent.

Comprehensive Marketing Mastery

Distinguished as a full-funnel marketing agency, their strength lies in operating seamlessly as a cross-functional team. This strategic unity not only sets the stage for meticulous planning but also ensures the effective execution of growth strategies tailored to the unique needs of brands.

Embracing a digital-first mindset, the agency deploys targeted media strategies that resonate across the conversion funnel. From building awareness through platforms like YouTube and Connected TV to executing digital marketing and Search Ads for purchase intent, each stage is approached with precision, ensuring a seamless and purposeful journey for potential buyers.

Eschewing conventional audience groups, the agency centers its approach around understanding consumer behaviors. Through an in-depth analysis of business data and research, they meticulously craft strategies that align with the diverse stages of the consumer journey, tailoring experiences from initial awareness to the final stages of purchase.

Precision Tailoring for Individual Success

One Day Agency’s commitment to personalization extends to the intricate details of each client's unique consumer journey. Armed with business data, the agency crafts bespoke paths to conversion, ensuring that strategies are not only effective but resonate authentically with the specific audience of each client. Avoiding the one-size-fits-all mentality, their strategic plans are meticulously tailored to attract, engage, and retain buyers more effectively. This comprehensive approach acknowledges the multifaceted nature of consumer interactions, offering strategies that extend beyond acquisition, aiming for lasting impact and sustained customer relationships.

The agency emerges as a trailblazer in the realm of marketing innovation, adopting a full-funnel strategy that harmonizes diverse elements. Their dedication to client-specific insights, understanding of consumer behaviors, and adept use of digital precision positions them as architects of impactful campaigns, whether through a singular channel or a synergistic blend.

Transformative Media Strategies

In an era where the dynamics of the living room and daily commute have undergone significant transformations, traditional patterns and transport choices have become obsolete. Recognizing the shift, the agency challenges the outdated notion of personas, acknowledging that even seemingly similar individuals or groups can exhibit distinct behaviors and tastes. The agency firmly dismisses the concept of mass media or above-the-line strategies as relics of the past. Instead, they advocate for a forward-thinking approach where great and effective advertising commences from the creative ideation phase to strategic activation, intertwining seamlessly with industry-leading media buying and planning. In a departure from conventional targeting practices, the agency emphasizes the obsolescence of generic groups. Instead, they delve into the intricacies of individual behaviors and preferences, leveraging leading behavioral audience insights to shape campaigns that resonate authentically with diverse audiences.

One Day Agency positions itself as the vanguard of effective advertising, where the journey from creative inception to activation is meticulously curated. Their arsenal includes a mix of proprietary tools that facilitate careful campaign planning, ensuring optimal effectiveness. By balancing budgets and placements strategically, they aim for the highest frequency achievable to meet campaign objectives. The agency's most recent advertising campaigns serve as a testament to their commitment to excellence. Each campaign is a masterful blend of leading-edge media planning and buying, fueled by first-party tech. The meticulous planning is evident in the carefully curated mix of tools, behavioral insights, and budget allocation, resulting in campaigns that not only captivate but also deliver quantifiable results.

“We are an independent full-funnel advertising & marketing agency with offices in London, Manchester, and Warsaw, and we aim to break old agency-brand barriers, approaches & models to build fluid relationships without knowledge silos by bridging the gaps between creative, media and digital.”