July Edition 2021
Phunware is the pioneer of Multiscreen as a Service (MaaS) – the only fully integrated services platform that enables brands to engage, manage, and monetize their anytime, anywhere users. Phunware has introduced category defining experiences that challenge the outer limits of the most advanced multiscreen devices for the world’s most respected brands. If you want success in mobile, you have to have the ability to quickly adapt to the reality that is the lightning fast evolution of the mobile ecosystem. Phunware has shown a unique ability to do just that as they have grown and evolved since the company was founded in 2009.
Industry-Leading MaaS Products Offered
Phunware Customer Data Platform (CDP): This platform allows users to gain insights into mobile audiences in a broad and deep context through Phunware’s view of interactions and behavior across apps and the physical world. One can optimize future outcomes including engagement, retention and conversion of mobile app users through analytics and predictions operating over connected device profiles. Enrich and expand insights of your first-party mobile app audience with various views of interactions and behavior across thousands of apps and physical world. Earn revenue by building and selling data products that are derived from Phunware mobile data corpus that leverage your subject matter expertise in a specific vertical or business problem.
Dual-Token Economy: Phunware has launched a dual-token economy that both empowers consumers and reimagines how brands engage with their audiences by creating a mobile loyalty ecosystem that recognizes the value of data and engagement. The two tokens are;
PhunToken: It is a utility token that empowers consumers to monetize their digital activity and the data they share with brands.
PhunCoin: It is a security token that empowers consumers to take control of and be compensated for their data.
Beacon Maintenance: Phunware Beacon Maintenance is a self-service beacon management solution for customers using its Location-based Services. Phunware is hardware agnostic and the solution supports a variety of beacon providers. The company provides data on when the beacon was last heard by software so you’re able to flag beacons that require new batteries or a replacement. Beacon data can be viewed within the MaaS portal and Phunware’s Locate app. Sort, view, and search for beacon data within the MaaS portal. The dashboard provides you with information about the beacon (UUID, Major, Minor), where it is located, and when it was last heard.
The Visionary Leader Upfront
Alan S. Knitowski, Co-Founder also serves as the Chief Executive Officer of Phunware, Inc. Alan is a successful serial entrepreneur with multiple exits over a 15 year period to companies including Cisco Systems, Level 3 Communications, and Internet Security Systems. He is a 2014 Finalist for the Ernst and Young Entrepreneur of the Year Award for Central Texas and has been a Founder, Executive, Angel Investor and Fund Manager throughout his career in the private sector after serving in the United States Army as an Airborne, Air Assault and Ranger qualified Captain in the Corps of Engineers.
As a mobile and multiscreen industry expert, Alan is frequently quoted in trade publications, serves as a panelist at industry events and writes for the Wall Street Journal’s Accelerators Blog. Previously, Alan was President of Alternative Investments for Curo Capital LLC and Managing Director for Trymetris Capital Management LLC. In the past, he was a Co-Founder and Director of Telverse Communications, a next-generation advanced services ASP focused on wholesale communications services for carriers and service providers, which was acquired in July 2003 by Level 3 Communications.
Alan holds an MSIE degree from the Georgia Institute of Technology, an MBA degree from the University of California at Berkeley and a BSIE degree from The U. He lives in Austin, Texas, and serves on the President’s Council at the University of Miami (FL).