Helping B2B companies drive profitable growth through digital marketing: Slanted Frame

The nature of B2B content marketing is fact-based, educational, and more rational compared to B2C content. B2B content must be useful and value-adding above all else. Each piece of content strives to provide value to a potential customer. Industrial goods are by trend complex and have a high explanatory effort. Thus, the nature of B2B goods influences how B2B content strategists work at heart. This is also a huge chance for savvy B2B content marketers. Creating and distributing valuable content, is a long-term strategy and creates a unique value proposition. If done right, your company is perceived as though leader in its specific segment. The logical consequence is trust. Your target audience trusts your content. An outstanding base for every sales team to close a deal.

To put it briefly: No content marketing in B2B is not an option anymore. A proper content strategy in B2B is part of the foundation of every marketing plan. Content marketing allows you to build authority, trust, and credibility. It helps your potential customers and makes them understand your products or services. Content marketing is a strategic marketing discipline that creates, delivers, and shares valuable content to reach your target audience. Increasing numbers of B2B businesses recognize the value of content marketing. 77% of B2B marketers state that their organization has a content marketing strategy.

Slanted Frame is a B2B content marketing agency that helps technololgy and SaaS businesses acquire, close, and retain customers with strategic, data-driven content marketing. The company works collaboratively with clients to build scalable content marketing engines that drive consistent growth. Using data to drive decision-making, it helps clarify direction, boost performance, scale smarter, measure success, and win more business.

Customer Acquisition Engine

From lead generation through to closing sales, their content programs address gaps across the sales cycle to drive sustained business growth. Content Marketing generates 3X as many leads as traditional outbound marketing and costs 62% less. On average, their clients see 100% YoY growth in organic traffic; 10x increase in lead generation; and 7x growth in return on their marketing investment. Customer Acquisition Services incude:

Audit: Take stock of your marketing programs to get a pulse on what to scrap, what to improve, and what to implement to get you better results and close more customers. Slanted Frame looks at the data you have (and the data you’re missing) to give you clarity and direction on where to invest to get results.

Strategy, Planning, Creation: Comprehensive customer research, persona creation, and data analysis underpins a winning content strategy that removes the guesswork. They will plan and deliver the content that will attract the right buyers and help convert them into sales.

SEO: Do you know what your ideal customers are searching for? Is your website and content addressing these? Are you ranking for anything? From on-page to keyword research to user experience, they leave no stone unturned.

Demand Gen: Content marketing is the foundation of a holistic demand generation program. From driving awareness to building traffic and filling the opportunity pipeline, they help organizations build robust demand generation programs that continually grow.

Email & Automation: Demand gen is only the first step. They help companies automate processes at every stage of the sales cycle to nurture leads, enable sales teams, and help you win more business.

Customer Engagement & Retention

Drive growth and scale up revenue from leads, prospects, partners, and current customers. It is 6-7x more cost-effective to retain customers than to acquire new ones (Hubspot). Engagement & Retention Services:

Audit & Strategy: Data can tell you why leads aren’t converting, why customers are leaving, when they’re at risk, and more. They’ll help you identify the gaps and opportunities to underpin your engagement and retention strategy.

Funnel Creation: Establish a clear customer journey throughout the sales cycle; segment leads and customers; and target the right people with the right messages, at the right time.

CRM: Find the right tools and maximize results from platforms you’re already using. Intercom, Hubspot, Salesforce, and Customer.io are just a few of their specializations.

Automation: Automate processes from email workflows to more complex conversational marketing implementations. Enable your team to upsell, cross-sell, engage, and connect with customers seamlessly.

Dan Kosir, Managing Director | In his own words

A digital marketing strategist, leader, and practitioner, I've spent the last decade helping businesses drive revenue growth, in both agency and corporate environments. I'm currently trying to change the way B2B companies in tech and professional services think about digital marketing, working with them to make smarter decisions that drive profitable growth.

Marketing shouldn't be a cost center - it should be a revenue machine. I started Slanted Frame to help businesses capitalize on the opportunities digital marketing offers, building marketing programs that actually grow revenue.