50 Innovators of the Year 2021
Fast-moving product goods companies are increasingly focusing on actionable real-time insights to drive day-to-day business decisions. Lagging indicators such as market share analysis are only good for high-level trend analysis and lack granularity and actionability for tracking sales, product channels, distribution, trade, marketing, and promotions. For a large FMCG that sells its products across dozens of sales channels, thousands of locations, hundreds of thousands of retail outlets, and millions of customers, generating real-time granular, actionable insights is a huge challenge.
SurveyAuto's big data machine learning platform is designed to solve this problem using a cloud-based architecture. The big data platform builds hundreds of thousands of AI-based machine learning models for each retail outlet, product category, SKU, sales channel, distribution areas, and consumer profiles.
Each model tracks highly granular trends, which are combined correlated, and analyzed in real-time to produce actionable insights for sales, distribution, marketing, and trade promotions. Survey auto can process millions of data points and machine learning models in parallel and deliver insights that may otherwise require dozens of data analysts. SurveyAuto is a full-service market research company that provides several services, including:
Consumer Insights Surveys
Consumers today are much more advanced, informed, and have access to a lot of data for exploring products online and, more importantly, go through reviews that can influence other consumers' decision-making as well. Therefore, it is crucial to understand your consumers' habits, preferences, and factors affecting their buying decisions. SurveyAuto provides a full suite of customized research services, including both qualitative and quantitative research. It also helps you build and maintain customized consumer and household panels to read on consumer habits continuously.
Retail Audit Surveys
The retail audit has traditionally been used to estimate and track market shares both in terms of value, volume, and distribution. However, traditional syndicated retail audit tracking studies have their own challenges, specifically capturing data for several categories depending mainly on shop owners' memory. Over the years, the retail audit has hence become inaccurate, time-consuming, and relatively expensive. SurveyAuto brings an alternative approach that starts with your secondary sales and retail landscape data and has built customized panels that are more relevant to your brands and competition as well.
Population and SEC Maps
SurveyAuto is on a mission to resolve the fundamental population of the developing world, i.e., lack of accurate population data. The unavailability of accurate population estimates was one of the key barriers to data-driven policymaking. With this objective, they have been able to estimate population-based on satellite imagery analysis.
SurveyAuto platform identifies built-up areas, houses, and any other structures/ establishments. It utilizes the latest advancements in AI and machine learning to estimate the population at a hundred meter-square granularity. In addition, they also classify localities based on their socio-economic outlook. Their platform utilizes numerous parameters to evaluate socio-economic classification, including night light imagery, size of houses, property and retail rates, gridized vs. non-gridized communities, size and quality of roads, and more. Their clients have been utilizing this data for opportunity sizing and geography prioritization for business expansion.
Social Sector Surveys
SurveyAuto has its roots in the social and development sector, having extensive experience in carrying out large-scale surveys. They regularly work with clients for impact evaluation studies, commodity price tracking, wash, and policy assessment studies. Their extensive coverage of rural areas enables them to reach out to remote locations and settlements efficiently. Along with operational excellence, they also maintain a pool of subject-matter experts and consultants to establish a deeper understating of the issue and subsequently recommend an appropriate design and show relevant insights.
Computer-Aided Telephonic Interviews (CATI)
Telephonic surveys are a cost-efficient way of data collection due to relatively fewer information areas to be captured. CATI methodology gained universal adoption during COVID-19 when traditional ways of data collection were not possible to continue. SurveyAuto's trained staff, auto-dialer, and extensive database make it easier for clients to get proper insights promptly and in a cost-efficient manner.
Computer-Aided Web Interviews (CAWI)
With rising internet usage, social media adoption, and smartphone penetration, online surveys are slowly replacing traditional data collection methods. SurveyAuto's latest technology enables the platform to carry out geo-fenced surveys with the relevant target audience. SurveyAuto is connected with major online and social media platforms, making it highly convenient for users to design, deploy and track consumer surveys. This means you don't have to rely on expensive consumer panels with limited samples and coverage. SurveyAuto helps you in drawing a new panel for your business needs and target audience.
About the CEO
Dr. Umar Saif is the founder and CEO of SurveyAuto.com. He is also an advisor to the United Nations Development Programme (UNDP) in Pakistan. Dr. Saif received his Ph.D. in Computer Science in 2001 at the University of Cambridge and worked and has taught at the Massachusetts Institute of Technology (MIT) for several years. He was named one of the top 35 young innovators globally by the MIT Technology Review (TR35) and received the Google Faculty Research Award in 2011.
Dr. Saif was selected as a Young Global Leader by the World Economic Forum in 2010. He has received the MIT Technovator Award, Mark Weiser Award, IDG Technology Pioneer Award, and the British Council Outstanding Alumni Award. He has also founded several technology companies and serves on the board of various private, public and financial institutions.