An Enterprise Customer Data Platform Powering Great Customer Experiences: Treasure Data

The customer data platform, or CDP for short, is becoming increasingly important in companies. This is not surprising: For years, especially marketing managers have been searching for the much-cited 360-degree view of their customers in vain. With a customer data platform, this phrase can finally become reality. Meanwhile most companies store an incredible amount of data. However, this data is often scattered unstructured in various systems. Most of the time, important information cannot be found - just when they are needed most. With the possibility of analyzing customer information more precisely for creating a completely new type of customer experience, the importance of using a CDP in companies is growing. These modern platforms are specifically designed to bring together all information in a single intelligent environment to offer marketing, sales and service a holistic view of the customer.

Treasure Data is a best-of-breed enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. The company does this by connecting all data into one smart customer data platform, uniting teams, and systems to power purposeful engagements that drive value and protect privacy for every customer, every time. Treasure Data is the only enterprise CDP you need to power exceptional experiences from every part of your customer data lifecycle. There’s no need to stitch together multiple solutions to meet your unique needs—just one platform to connect your marketing, service, and sales systems and teams for one unified customer experience.

Best-in-Class CDP Services and Solutions Offered

CDP for Marketing: In this ever-changing marketing landscape, it’s critical to have solutions that adapt and grow with you. Treasure Data’s CDP for Marketing is flexible and future-proof, giving you everything you need to connect data points across complex customer journeys, creates personalized experiences that perform, and optimizes your strategy with comprehensive cross-channel insights. Most personalization falls flat because it’s not relevant. Inaccurate personalization is frustrating for teams that invested much time and for the customer. It happens when businesses don’t have an actionable, single customer view that connects all of their data and insights across all engagement channels, to personalize. With Treasure Data’s CDP for Marketing, you don’t have to sacrifice quality or quantity. You (and your customers) can have it all.

CDP for Service: The demand for exceptional customer service has never been higher. Fortunately, the rewards for providing quick, personalized experiences have never been more lucrative. Give your agents the power to perform with real-time customer insights, recommended actions, and analytics that help you identify opportunities and challenges. Agents are frustrated being the last to know. With real-time updates, if a customer just received an email offer and wants to understand more or added an item to the cart but found out it’s out of stock, your agents are in the know and ready to continue the conversation for a personalized customer experience. The company turns data into actionable insights with AI agent assist to recommend the next best action, predict lifetime value (LTV), likelihood to churn and opportunities to personalize the conversation. Send your agents into each call equipped for a relevant conversation that engages, converts, and drives an exceptional experience.

CDP for Sales: Engage your ideal customers with the right message, at the right time, with account-specific insights powered by the leading enterprise customer data platform (CDP). With Treasure Data CDP, you’ll connect customer data from across your entire organization for accurate predictive insights, better interactions, and smoother sales processes. Connect data from every single touchpoint across teams and channels for an omnichannel view of behavior at the account level, as well as for key decision makers and influencers. Data-driven recommendations and insights drive personalized interactions for faster close times, better closed-won rates, and lower acquisition costs. Treasure Data is the solution to the age-old struggle with lead qualification, account engagement journey, and post-sales service communication. With one solution for your entire customer data ecosystem, you can quickly create exceptional experiences that drive results.

The Formidable Leader

Kazuki Ohta is the Founder and Chief Executive Officer of Treasure Data.