As streaming platforms compete, Max subscription drops prices

By lowering the price of its low-cost, commercial-driven services, Max, the streaming service that was previously known as HBO Max, hopes to draw in more users.

Max, the streaming service that was formerly known as HBO Max, is trying to attract more customers to its low-cost, commercial-driven services by cutting the price for its ad-supported service over the course of the next week.

As part of the Black Friday offer, both new and existing Max members can sign up for the streaming service with advertising for $2.99 a month from this Monday through next Monday, Nov. 27. The six-month promotion will run.

Normally, a monthly membership to Max with advertisements costs $9.99. The most expensive ad-free options are $15.99 and $19.99 a month.

Warner Bros. Discovery, which was established in April 2022 by the $43 billion merger of WarnerMedia and Discovery, is the owner of HBO. This May, the HBO Max brand was renamed as Max by the firm.

Netflix reported earlier this month that 15 million people were using its cheaper, ad-supported tiers. That represents a significant increase for Netflix as it approaches a year after launching the new membership option — triple the most recent estimate, which was released in May.

While their reduced pricing are tempting to consumers, streaming services have begun raising their prices this year and emphasizing plans that include adverts. The firms receive advertising money, which helps to offset the lower cost.