DuckDuckGo has recently reached a new milestone of 100 million searches per day. In the world of searches dominated by Google, people are using DuckDuckGo for privacy. There have been controversies where smaller search engine providers have accused Google of creatinga monopoly by keeping the default search engine as Google for their varied products.
Google has its own Android OS, which is used in the majority of smartphones worldwide. Also, the default search engine is Google for Chrome browsers across different browsers. Although enthusiastic and tech-savvy people can change the default search engine, most users don’t care about it. In that way, the rise of DuckDuckGo is undoubtedly noteworthy. This shows a trend that people are more concerned about their privacy and what they want to let tech companies know about their choices defined by search history.
DuckDuckGo is now officially the number 2 search engine on mobile in the US. However, on the desktop, it is still behind Bing and Yahoo at the number 4 position. Also, the search engine growth on mobile is much larger than on desktops. DuckDuckGo also has a web browser, which has no tracking mode for private browsing. Its key selling point over other search engines is its privacy features. Users can do searches without handing over their personal information to the companies to be later sold to advertisers.As people become more aware of how companies use their data, it appears they are making conscious decisions to choose different services.