Fableticshas announced that it is opening 24 new store locations across the U.S. as part of a retail expansion strategy in the United States to 74 locations by theyear-end. The new stores will bring Fabletics and the brand’s growing wellness and fitness experiences even closer to its more than 2 million VIP member community.
According to a company press release, the first came this month; a relocated and redesigned store in the Mall of America in Minnesota.Others slated for this year are one each in Alabama, Arizona, Colorado, Iowa, Kansas, Maryland, Michigan, Massachusetts, North Carolina, and Oregon; two in Texas; and three each in California and Virginia. The activewear brand will end the year with 74 physical locations.
“We feel great about the return of retail. Our members have missed the in-store experience, and we’ve found they are eager to return. Personalized experiences that make in-store worth the visit are more important than ever, and that’s exactly what we’re bringing to new communities this year,” said Adam Goldenberg, CEO, and Co-Founder, Fabletics.
Select locations will feature video installations and touchscreen technology that allow members to view Fabletics products on real people, the company said. Customers and brand ambassadors will soon be able to post photos on social media, per the release.
Fabletics is recognized as one of the fastest-growing brands in the history of eCommerce. In 2013, the company was founded with a technology-first, data-driven approach and brought to the activewear category. Fabletics delivers a seamless omnichannel experience online and in its state-of-the-art stores equipped with its proprietary OmniShop Point-of-Sale technology.