5 Best Brand Management Tools And Software For SaaS Businesses

Building your brand is important. However, once you have put your brand together, the hard work is not done. A lot of people mistakenly believe that brand management is the same as building a brand. This is not the case.

While building your brand involves selecting a logo, name, the style of your brand, a mission, and a vision, managing your brand is more about building trust with your audience and ensuring that there is consistency when it comes to your brand both offline and online.

Brand management also looks at the likes of recognition, alignment, awareness, and strategy. Using a brand management tool will help you to manage all of these elements effectively so that you can make sure your business has a strong presence online and that it is consistent and cohesive.

Of course, brand management is something that is important for all types of businesses, but in this blog post, we are going to focus on software-as-a-service businesses, in particular. With that being said, let’s take a look at the best brand management tools that can help your SaaS business to thrive.

Why do SaaS companies need to get branding right?

Before we take a look at the different brand management tools that are available, it is important to establish why brand management is critical for SaaS companies.

In the software-as-a-service market, it is not enough to simply have a good product. Content and branding are both vital to help you rise above the competition. It is imperative that you develop a strong brand personality and voice, and you need to make sure that you position your brand in a clear and effective manner.

With brand storytelling and content, you have great ways of getting exposure for your new SaaS business. This can help you to attract loyal customers, giving you an edge over competing businesses.

What is a brand management tool?

A brand management system is at the heart of your marketing ecosystem. It is a central hub of content, a single source of all of your brand assets, brand guidelines, and campaign elements.

It makes sure that you feed out brand-compliant content to all of your other SaaS marketing systems, ensuring that every element of your communication is consistent and on-brand.

Ultimately, a brand management solution is there to make sure that you are keeping everything in line with your brand control strategy and that you address all of the key challenges that brand managers face. All of your team will be able to collaborate effectively and you will have a central database for all of the different things relating to your brand.

You can make the most of reports and tracking features as well so that you can keep on top of everything and make intelligent decisions about your brand moving forward.

Benefits of brand management software

There are many different benefits that are associated with having a brand management system in place. Of course, the obvious place to begin is you are going to have a tool that will make sure that you are monitoring all of your brand mentions online and that there is consistency in terms of all of your brand communications.

It also should be highlighted that brand management solutions enable marketing teams to work a lot more efficiently. They will have a single digital asset distribution center where they will be able to find everything relating to your business’s brand. This includes all of the videos, images logos, and so on, that you've used to market your business.

These tools also enable marketing teams to collaborate with ease. They can improve the quality of their marketing efforts because they are able to make sure they do not duplicate assets. Ultimately, it is all about making sure that you have a strong brand that is moving in the right direction at all times.

Five of the best brand management tools and software for SaaS businesses

Now that you have a better understanding of what brand management is and why it is so important for SaaS businesses, let’s take a look at the best tools on the market today:

1. Attest

There is only one place to begin, and this is with the Attest brand tracking solution, which helps businesses and marketing companies to get a better understanding of how their brand is performing.

One of the reasons why we believe this is such a good choice for software-as-a-service companies is because of the brand tracker survey templates that are included, which give you the ability to customize templates to suit your requirements. Plus, you can make the most of track factors that are applicable to your brand.

You are able to gather high-quality insights in record time because you have access to 100 million customers across 49 different markets.

Using the data you collect, you will be able to identify any shifts in the sentiment of your brand, as well as understand your brand's position in relation to the competition. You can also measure the specific impact your marketing campaigns have had.

2. Cision

This is a brand management solution that makes it more manageable to track your earned media. It was developed to enable businesses to identify relevant influencers, measure the impact of their marketing strategy, and craft and distribute meaningful stories.

With regards to earned media, it is often the case of boosting your public relations outreach and creating strong relationships. With this tool, you can make the most of established media connections so that you can grow your brand and you can also access a database of social influencers.

The data collection and reporting features are incredibly powerful as well, which make it easy for you to monitor your social mentions in real time. This is a great tool for reputation management and unlocking your brand's potential.

3. Falcon.io

This is an excellent tool that helps you to manage your content online and create automated advertising campaigns. It is also excellent in terms of social media marketing, giving you the ability to create organic and paid posts for all of your social media accounts in one place.

In your dashboard, you will be able to access a content calendar, which is a collaborative tool that all of your marketing team can work on. This gives clarity regarding social media campaigns and improves workflow. Your team can easily work together and plan the marketing materials that are needed for your upcoming campaigns.

You can also establish a complete automated campaign in just a minute. Having a place where all of your content comes together enables you to manage your brand effectively and ensures that your social media campaigns stand out from the crowd for all of the right reasons.

4. Extensis Portfolio

If you are looking for a central cloud-based brand solution that enables you to manage all of your branded materials and messages, this is the software for you. It is a must-have tool for software-as-a-service companies that are looking to get a grip on social media management and managing the large quantity of content that comes with this.

No matter where in the world your marketing team is based, you can all come together when using Extensis Portfolio.

This solution also ticks a lot of the boxes when it comes to digital asset management. There is a bespoke image measuring system and you also have a repository for all of your asset types, including fonts. You can schedule and streamline all of your digital asset management methods from just one tool.

5. Brand24

Finally, as the name of this tool indicates, Brand24 makes it possible for you to track all of the mentions of your business online today. From blogs to publishers and social media platforms, you can make sure you are on top of all your business mentions.

After all, when it comes to managing your brand’s reputation, it is so important to act as quickly as possible. The only way you are going to be able to do this is if you have complete visibility regarding your brand’s mentions, which is exactly what Brand24 provides.

If you notice any negative comments online about your business, you will be able to mobilize your team quickly so you can nip any issues in the bud before they turn into much bigger problems.

Final words on the best brand management tools for SaaS businesses

We cannot ignore the importance of brand management for software-as-a-service businesses. Once you have established your brand, you need to make sure you manage it effectively so that your reputation continues to improve and you enjoy loyal consumer relationships.

If you use one of the five brand management tools that we have mentioned in this blog post, we are sure that you will be able to manage your brand effectively and you will experience all of the benefits of doing so.