Google-Backed Glance Eyes U.S. Expansion with Innovative Android Lockscreen Platform

Glance, backed by tech giants Google and Jio Platforms, bringing its unique lockscreen experience to American Android users.

In a bid to expand its reach globally, Glance, the Bengaluru-based startup known for its innovative lockscreen platform, has launched a pilot program in the United States. Partnering with Motorola and Verizon, the company is gearing up for a full-scale launch later this year, sources close to the matter revealed to TechCrunch.

Having already established a strong presence in markets like India, Southeast Asia, and Japan, Glance has reached an impressive milestone. The platform currently engages with over 450 million smartphones globally, with an active user base of around 300 million. This reach allows Glance to deliver a tailored feed of news, local events, sports updates, and interactive content directly to users' lockscreens, eliminating the need for additional app installations.

Unlike many platforms that rely on collecting personal user data, Glance takes a different approach. The company uses usage patterns to power its recommendation engine, ensuring a personalized experience without compromising user privacy. Moreover, Glance is collaborating with Qualcomm to develop a unique AI-powered lockscreen experience. This partnership aims to reduce data consumption for its personalized feed and shift much of the processing to on-device, enhancing efficiency and user experience.

With the backing of industry giants like Google and Jio Platforms, Glance's expansion into the U.S. market signals a new chapter in its journey to redefine the mobile lockscreen experience globally. As the pilot program rolls out, American Android users can look forward to a seamless and personalized lockscreen experience powered by Glance's innovative technology.