The Knowland platform is being used by Crowne Plaza Dubai Marina

A statement released today by Knowland said the Crowne Plaza Dubai Marina Hotel made its decision to use the Knowland platform in order to increase opportunities.

According to a statement released today by Knowland, the leading provider of data-as-a-service insights on meetings and events for the hospitality industry, the Crowne Plaza Dubai Marina Hotel made its decision to use the Knowland platform in order to increase opportunities within the luxury hotel sector and provide sales teams with the resources they need to strategically reallocate market share.

The IHG property, which is situated in the affluent Dubai Marina neighborhood, offers 273 rooms, meeting space, and five dining options. The rivalry for hotels is getting more intense as the area grows. Individual hotels benefit from the Knowland platform by gaining a competitive edge, being better able to identify potential clients, and securing new corporate and MICE (meetings, incentives, conventions, and exhibitions) business. With the help of its powerful market analysis tool, corporate teams may gather information that will help them maximize sales, optimize the performance of their portfolios, and make well-informed decisions about the market.

The Crowne Plaza Dubai Marina appreciates Knowland for its user-friendly platform, which enables its sales team to easily and quickly acquire insights on the MICE business. The hotel's efforts to increase its market share are ultimately aided by this simplified access to information, which also includes information on those making reservations, their competitive set, and the relevant marketplaces.