Azure is now the cloud provider for Salesforce Marketing Cloud

salesforce microsoft strategic partnership

Microsoft and Salesforce have announced the expansion of their strategic partnership. The partnership between the two tech juggernauts will see them collaborating to further accelerate customer success.

Salesforce has announced that Microsoft Azure will be its official public cloud provider for the Salesforce Marketing Cloud. Moving to Azure will help Salesforce reduce customer onboarding times and customers will be able to grow quickly due to Azure’s wider presence. Azure is also a great option as it addresses local data security, privacy and compliance requirements.

As part of the partnership, Salesforce will be building new integrations into the Salesforce Sales Cloud and Service Cloud to connect with Microsoft Teams. This will boost productivity as the integration will help bridge a gap between sales and customer service. The integration is expected to be made available to all in 2020.

Satya Nadella, CEO of Microsoft said: “In a world where every company is becoming a digital company, we want to enable every customer and partner to build experiences on our leading platforms.”

“By bringing together the power of Azure and Microsoft Teams with Salesforce, our aim is to help businesses harness the power of Microsoft Cloud to better serve customers,” he added.