The online retail giant Alibaba is now allowing more sellers on its online retail service, AliExpress. AliExpress currently allows sellers from over 150 countries to sell goods on its platform.
Reported first by The Financial Times, AliExpress is now going to allow sellers from Italy, Russia, Spain, and Turkey to sell their goods on the platform. The new business model seems to be an attempt at revamping its approach on taking on Amazon in more markets across the globe. With more third-party sellers having access to AliExpress, countries will now have a chance to reach more markets around the world. This move will also help bring more SMEs onboard and benefit global trade.
Not very long ago, AliExpress was solely available for the Chinese sellers. Over the next few years, AliExpress is touted to expand to other countries too. The expansion also aims to reach the markets where Alibaba’s arch-rival, Amazon, has not reached yet.
AliExpress saw a massive 94% increase in sales last year. This had even prompted Alibaba to revamp its scheme for the platform. It will now be interesting to see how AliExpress takes the fight to Amazon as it expands.