Apple's apps can now send ads as push notifications

Apple has recently updated its App Store guidelines with few changes to its restrictions on push notifications. Apple now allows the apps to send advertising notifications as long as users agree to receive ads.

For a long time, Apple had banned apps from sending users advertising, promotions, or direct marketing purposes related to notifications. But now it has lifted the ban, allowing the apps to send marketing notifications when “customers have explicitly opted in to receive them.” The users must be able to opt-out of receiving ads just as they can opt-in.

In its guidelines, Apple said: “Use the provided API to prompt users to review your app; this functionality allows customers to provide an App Store rating and review without the inconvenience of leaving your app, and we will disallow custom review prompts.”

Apart from the change regarding notifications, there are a handful of other updates introduced by Apple. According to 9to5Mac, Apple has set April 30, 2020, as a deadline by when Sign-In with Apple will be implemented. The single-sign-on system is supposed to offer a more secure alternative to Facebook and Google sign-ins.

In addition to it, Apple will heavily scrutinize all fortune-telling and dating apps and will reject them if they do not provide a unique, high-quality experience.