Unstoppable Domains and Blockchain.com Join Forces to Launch DNS-Enabled Web3 Domain

New Partnership Aims to Bridge Web2 and Web3 Domains with ICANN-Approved ".blockchain" Domain

Unstoppable Domains and Blockchain.com have announced a groundbreaking collaboration to create a DNS-enabled Web3 domain. This initiative is set to integrate Web3 domains into the traditional web ecosystem by submitting the “.blockchain” domain for ICANN’s upcoming six-year registration program. If approved, this new domain will join the ranks of established top-level domains like .com and .org.

The partnership leverages Blockchain.com’s extensive user base and transaction history to foster the adoption of Web3 domains. Sandy Carter, COO of Unstoppable Domains, expressed excitement over the venture, highlighting it as a pivotal move towards a more user-focused web. “Our alliance with Blockchain.com is an ambitious step. We're starting with a Web3 domain to test and deliver a low-cost solution, setting the stage for the upcoming ICANN work,” Carter stated in a press release.

The .blockchain domain aims to provide a low-cost, integrated naming solution for businesses, cities, and localities, building on Unstoppable Domains’ existing initiatives. Both companies see this collaboration as a strategic step towards bridging the gap between Web2 and Web3, potentially introducing more Web3 domains alongside traditional ones.