The National Investment Center for Seniors Housing & Care (NIC) has acquired senior living industry market analytics platform, VisionLTC to form a new company called NIC MAP Vision that will include NIC’s NIC MAP Data Service. The new company aims to provide deeper and broader data for industry stakeholders. NIC MAP Vision is based in Raleigh, NC, where VisionLTC has been based. VisionLTC’s CEO, Arick R. Morton, will be leading the new combined venture. While NIC will be based in Annapolis, MD, led by President and CEO Brian Jurutka. The two entities will act as affiliates.
The process of acquisition began two years ago. According to Jurutka, NIC began discussions about creating a separate entity for NIC MAP in early to mid-2019, led by the Board of Directors and Data Analytics Committee. Planners believed that creating a separate entity for NIC MAP would enable it to be “much more nimble and react to some of the market demands” with access to healthcare outcomes data.
The new company will help stakeholders understand the effect of living in a senior living or care community on Medicare spending. It will also help in understanding the health and healthcare outcomes and choices for people in the underserved “middle-income market” for senior housing and care. NIC has said that it will continue to invest in networking opportunities, research, and leadership consistently with the mission of promoting access and choice for senior citizens. NIC MAP Vision will provide NIC use of its data to continue and expand NIC’s analytics products and thought leadership.