Deloitte is a UK-incorporated multinational professional services firm. The company announced that its Digital Chief Marketing Officer Alicia Hatch is named as the most influential leaders in marketing, media and technology in the annual Adweek 50 list.
The annual list esteems executives from distinct industries who are innovating new technologies and business acumen to deliver value to customers and drive growth for their businesses.
"The modern CMO faces a complex media landscape that requires a high level of technology expertise, a deep understanding of data analytics and thoughtful creativity," said Nidal Haddad, principal, Deloitte Consulting LLP and chief of markets, Deloitte Digital U.S. "We are fortunate that Alicia brings these attributes to the table and more. Under Alicia's leadership, Deloitte Digital has revolutionized and improved clients' processes, technology adaptation and external communications to bring their business ambitions to fruition. This recognition is well-deserved and a tribute to the value and expertise Alicia offers to both her teams and clients."
Let’s know more about Hatch…
Hatch dedicated past 20 years pushing the boundaries in marketing for Fortune 500 brands. Prior Deloitte, Hatch built Banyan Branch, a leading digital agency which came to existence on the use of social media data to power digital marketing. Later, Banyan Branch was acquired by Daloitte in 2013. Hatch started her career working on disease control in West Africa for the World Health Organization. It was during this time that she first recognized the importance of understanding collective connections and perceptions within communities, a learning that would jumpstart her career in business strategy and marketing.