Bose picked WPP as its global agency partner

Bose, a high-end audio equipment maker confirmed that it chose WPP as its global agency partner for the disciplines like: media, localization, production, creative and digital marketing.

“Our business has grown in every market we serve and every category we’re in,” said Nicola Emsley, Bose head of global marketing, in a written statement. “We think that’s because we put our customers first in every part of the company. And an integrated model is the best way to focus on them, and the right fit for our plans.”

The selection was made post previous year review and the motive behind this is to increase and centralize external marketing services in the Americas, Europe and Asia Pacific.

Previously, Bose divided its media and creative business between WPP and Interpublic agencies. Interpublic’s like MullenLowe, Mediahub and Initiative took care of Bose’s domestic media planning and buying whilst WPP’s MediaCom and Grey maintained international media duties and creative. Grey particularly was named Bose’s lead creative agency in 2015.

Kantar Media report mentioned that Bose invested approximately $35.7 million on marketing in 2016 and $6.4 million during the first six months of 2017. WPP set up different teams for clients like GroupM for Target and GTB for Ford.