Tom Reddin is the newly appointed member to its board of directors
Revcontent is the next gen platform for publishers and advertisers and it has now included Tom Reddin to the board of directors. This was announced after appointing Ben Waldshan as technology executive.
“The Revcontent team is ambitious and open to new ideas,” said Reddin. “They are agile and nimble and can respond quickly to their customers’ needs. Although a smaller company, Revcontent has a product offering that is superior to the competition in many ways. However, it is one of the more competitive players in the space.”
Revcontent CEO, Richard Marques quotes, “Bringing Tom onto our Board of Directors is a potentially transformative opportunity for our business. Tom’s extensive level of knowledge within our category harmonizes well with Revcontent’s vision. Having been a key piece of leadership at some of the most well-respected brands in the world, Tom brings a robust level of experience to the table, and I very much look forward to leveraging his perspective in order to drive valuable results for our partners.”
Revcontent doesn’t have high demands; it expects consistent RPMs for publishers, typically outperforming market alternatives by 25% – 40%.