Midwest Digital Marketing Conference was all about “TikTok revolution”

TikTok has gained immense popularity with approximately 1.5 million downloads, 800 million users across the globe and 30 million users in U.S. alone. Midwest Digital Marketing Conference was held recently, produced by the University of Missouri–St. Louis.

A four-day conference was conducted by Weingarden which included a presentation and Q&A session, it started Monday and ended Thursday. Weingarden joined hands with TikTok in 2020 after giving its nine years to Google’s digital marketing, provided an overview and history of the social media app, calling it the “TikTok revolution.” 

“With our roots in the music world, we started out as a place to discover new songs, artists and dance trends,” Weingarden said. “This quickly escalated in March of 2020, when the world essentially went on complete lockdown.

“We’ve transformed from the challenger app that we were just 12 to 16 months ago into a scaled mainstream social entertainment platform, and our community has paved the way for a whole new group of multigenerational global storytellers, who are redefining culture in a brand-new way.”

Participants could ask questions for the last 10 minutes of the session, while a participant asked if there are any upcoming features for TikTok. For which, Weingarden answered, “There’s a lot, so I don’t know that I can speak to anything that’s potentially confidential,” Weingarden said. “But I will say that as our user base grows, we are actively looking at ways to make the video creation process a lot more fun and a lot more innovative. One of the key places that our product team is focusing on is to encourage more participation on TikTok.”