United States-based Edtech company, Duolingo, is all set to invest in China’s online language learning market to gain significant growth on long-term basis in the country.
"We are optimistic about the long-term prospects in the China market," said Xiang Haina, marketing director of Duolingo China. "China is one of our key markets and we will invest more on growing users, brand building, course development, products research and localization."
The language learning app has many games to check the reading, writing, listening and speaking skills and it also contains audio and vocabulary instances that are related to real life. This application is especially for the beginners and for those who would like to try out new languages.
"There is a growing interest among Chinese people for learning various foreign languages. Due to the COVID-19 effect, a large number of people who found themselves stuck at home started turning to mobile apps to kill time. Our Duolingo app proved to be a hit for those who wanted online learning at that time," said Xiang.
Right now Duolingo consists of 39 languages along with 6 courses that are personalized for the China market such as: English, Spanish, Japanese, Korean, French and Italian. Chinese users can choose Chinese as the starting language to learn on the app, said officials.
With the increasing demand for language learning, Duolingo has decided to advance the courses. In addition, the company will also launch a Cantonese course this year.