DiDi Chuxing, the Chinese ride-sharing, and IT service conglomerate is ready to push for the international markets by starting its service in Australia. The company is offering its service in Melbourne from June 25, following a successful pilot run in Geelong, a coastal city in Australia.
DiDi is said to have 550 million users already with its customer base in mainland China and recently Mexico. DiDi plans to continue its expansion further by exploring the markets of Latin America, Japan along with Australia.
The company is offering a series of welcome packages to both drivers and riders. It also is offering a unique set of safety features to scrutinize drivers and protect the passengers. It will involve some privacy protocols, a 24-hour emergency phone support hotline and a platform for the riders to share their transport itinerary information with emergency contacts and family.
The company said in a statement: “Australia’s diversified mobility needs; business-friendly environment and inclusive culture have encouraged DiDi to commit to a long-term investment to improve mobility solutions across the country.” DiDi with its launch is now pitted against Uber, Ola, Australian owned Go-catch and Taxify in the Australian market.