Fashion PR firm The Independents, purchase advisory firm KennedyFashion PR firm The Independents, purchase advisory firm Kennedy

The Independents acquires London-based agency Kennedy, specializing in cultural and entertainment-focused events, expanding its portfolio with high-end fashion labels.

With the acquisition of Kennedy, a London-based agency, fashion PR behemoth The Independents is expanding its portfolio.

Kennedy specializes in providing businesses with strategic advice on projects that have a cultural and entertainment focus, typically events. It has collaborated on pop-ups like Prada Mode, which the company defines as a “traveling social club” that includes an art installation, cuisine, and more, with other high-end fashion labels, including Miu Miu, Valentino, Marni, and Prada. Founded by Jan Kennedy in 2000, the agency maintains offices in North America, Europe, the Middle East, and Asia in addition to its London headquarters.

This is The Independents’ most recent acquisition. Over the past year or so, the company has been on a buying binge as it uses its $400 million investment, which was revealed in June of last year, especially to strengthen its position in experiential marketing. The most recent acquisition was the set design company Atelier Athem, located in Paris. In September 2021, it also acquired the international events production company Bureau Betak; in March 2023, it acquired Prodject, the Met Gala’s producing agency located in New York; and in December 2023, it acquired the production companies Atelier Lum and INCA Productions. Under the ownership of The Independents, Kennedy is the eleventh company.