Alexa Empowering Companies to Rapidly Respond to Changing Market Conditions with Highly-Targeted Strategies: 1010data
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Empowering Companies to Rapidly Respond to Changing Market Conditions with Highly-Targeted Strategies: 1010data

Empowering Companies to Rapidly Respond to Changing Market Conditions with Highly-Targeted Strategies: 1010data

According to recent statistical analysis, 81 percent of Americans have a social media profile in 2017, which represents a 5 percent growth from the previous year. For brands, this means that they have access to consumer data and customer profiles that were not previously available. A huge number of conversations occur on the internet, and a large part of this information is publicly accessible. With the help of social intelligence and monitoring tools, it’s possible to access and analyze these insights and bring a shift in the consumer demand and market.

1010data is one such firm that is helping financial, retail, and consumer goods customers monitor shifts in consumer demand and market conditions and rapidly respond with highly-targeted strategies from the past 20 years. The 1010data Insights Platform combines market intelligence, data management, granular enterprise analytics, and collaboration capabilities to empower better business outcomes. More than 900 of the world’s foremost companies partner with 1010data to power smarter decisions.

Why 1010data

Insights for All: Whether a professional or beginner, you can uncover the insights your big data holds with an intuitive self-service platform and ready-to-analyze data streams.

Power of Simplicity: If you can use a spreadsheet, then you have the power to extract smart insights that can provide and understand the past and shape the future.

Single Source of Truth: Its solutions make it easier to get answers to your critical questions quicker and with less risk, so you can anticipate and respond to accelerated change.

Speed, Power and Flexibility: Based on client benchmarks, the 1010data platform is the fastest data analysis platform in both high-concurrency situations and when utilizing complex time-series queries

Leveraging Best-in-Class Consumer Monitor Shift Solutions

Intuitive Enterprise Analytics: The traditional data warehousing and business intelligence stack requires you to implement multiple tools, invest heavily in specialized skill sets and constantly replicate data across disparate systems. The result is a rigid infrastructure that disappoints users and overburdens IT. 1010data’s approach is different. From the ground-up, the company has designed its technology to deliver powerful insights from all of your data using a single, cohesive, integration-friendly system. It’s scalable, flexible, and incredibly fast. Best of all, it puts the power of leading-edge time-series data analytics in the hands of your users – delivering more to you and your teams.

1010data Market Intelligence: It tracks millions of U.S. consumers’ spending and shopping visits, in-store and online and delivers detailed insights for hundreds of private and public companies on purchasing behavior trends. With daily updates across most datasets and extensive historical coverage, they empower clients to analyze large data sets, leverage predictive models, be first to access timely, high-quality data streams and respond to developing trends. The company’s data scientists and engineers use decades of experience to employ a true multi-source approach and leverage proprietary methodologies within the 1010data Insights Platform. This ensures accuracy, harmonization and transformation of historically tracked data (transaction-level, item-level, store visit and path-to-purchase) into actionable Market Intelligence. Enhanced Machine Learning and Artificial Intelligence help to extract key attributes and transform these datasets with the guidance of its dedicated retail, brand and financial services industry experts.

Collaboration Portal: Your data is a unique asset. With 1010data you have the power to leverage it like never before. Its platform enables you to share and control distribution of your data outside your enterprise – giving you the power to create a foundation for unprecedented collaboration with business partners, or to turn your data into a differentiated, high-margin generator of recurring revenue. From the ground-up, the platform was designed to enable large scale, multi-party data sharing and analytics in the cloud. No other cloud service envisions this. Granular control over which users and groups can access applications, data sets and even individual data values, enables you to retain the ultimate control over the access to and usage of your data.

You can offer varying levels of access to data, analytics and applications. For inter-enterprise data sharing, this enables you to align the level of access with the depth of your partnership. For large-scale data monetization, it enables you to define data offerings with varying detail at a range of price points. To ensure secure and highly available shared and monetized applications, the 1010data platform operates within data centers with top grade environment and physical security, augmented by 1010data’s network security, platform security and governance controls. Each site is a facility with fail-safe redundancy in all critical systems and 24/7/365 on-site network operations centers. You can easily deploy the power of 1010data’s analytics and unique data offerings as standalone private-label applications or embed them within your own existing applications for added value.

Cross-Channel Visibility: Today's consumers have unparalleled access to product information. Brands must stay ahead of consumers' shifting preferences - armed with the data to anticipate trends and a deep understanding of how to influence conversions. With 1010data, consumer brands gain the power to turn data into knowledge, leverage a broad range of third-party data sets, identify trends and opportunities and be a stronger partner to retailers. And, it all happens with the speed required to meet the demands of today’s shoppers. 1010data empowers investors with tools to analyze large data sets, leverage predictive models, and obtain access to timely, high-quality data streams from leading providers. Track the purchasing behaviors of millions of US consumers, in-store and online, with a robust history of consumer spending and shopper behavior data to gain an actionable, total-market view.

The Visionary Leader Upfront

Inna Kuznetsova is the Chief Executive Officer of 1010data. She leads a team charged with strategy, innovation, client development and customer experience.  Prior to joining 1010data, Inna was President and COO of INTTRA; Chief Commercial Officer of CEVA Logistics; and served as a board director of Sage Group. she also held a  variety of global roles at IBM including Head of the IBM Linux business and President of Marketing and Sales of System Software; the first Russian vice president at IBM headquarters. Inna currently serves on the board of Global Ports Investments Plc, which operates container terminals in the Baltic and Far East basins, where she chairs the Nominations and Remuneration Committee.

Ms. Kuznetsova holds a Masters and Ph. D. in mathematics from Moscow State University and an Executive MBA from Columbia Business School. She is a frequent speaker on technology-driven innovation in ocean shipping and has two bestselling career management books in Russia.

“Whether you’re an executive, data scientist or have zero technology background, our goal has always been, and will always be, to remove friction between you and your data so you can optimize company health, master customer touchpoints and digitally renovate your enterprise.”


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