Alexa On A Mission to Introduce the Fashion and Luxury Sectors to Mindsets That Prioritize People and Planet: 1 People
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On A Mission to Introduce the Fashion and Luxury Sectors to Mindsets That Prioritize People and Planet: 1 People

On A Mission to Introduce the Fashion and Luxury Sectors to Mindsets That Prioritize People and Planet: 1 People

More and more fashion brands today are considering the environmental and social impact of what they produce. This overlapping of fashion and sustainability ideologies is essential moving forward. It will maximize the benefits to the fashion industry while not neglecting the impact on the environment and society. Leading from the front in this new space of sustainable fashion is 1 People, a brand that creates timeless pieces for conscious women who seek luxurious, stylish, and sustainable wardrobes.

The Danish sustainable luxury brand was founded by a visionary couple, Jonathan Tjoa Algreen (Founder and CEO) and Rea Tjoa Algreen (Founder and Chief Sustainability Officer), in 2012. 1 People is the quintessential brand that designs attires for conscious-minded women so that they can stay stylish ethically and not compromise on high-quality fashion.

“What inspired us to start 1 People came from a wish to change the way business is done. We saw that a fast and effective way to make a positive change in the world is through business around lifestyle,” said Jonathan Tjoa Algreen, Founder and CEO of 1 People.

But what was the motivation for the couple to pick the fashion and luxury industry? “The reason we ended up with fashion was – amongst others – Rea’s struggle to find clothing that are sustainable, high quality, and with a premium, minimalistic look. We understood that Rea was not the only woman who struggled with this, and thus, we wanted 1 People to be the sustainable fashion solution for women who seek style and sustainability.”

Authenticity and minimalism are at the core of every product at 1 People. Meticulously handcrafted by in-house artisans, 1 People offers simplicity and versatility while providing a sustainable solution for women wanting more from their wardrobes. The company is People and Planet-driven and produces sustainable lifestyle essentials that are safe and comfortable to wear throughout the day. At the same time, the brand always sets a price that is fair for you, us and its artisans.

Our ideal customer She is independent, conscious, and goal-oriented. Every time she shops, she wants her purchases to matter while positively impacting the world. She cares about sustainability and social responsibility” explained ReaTjoa Algreen, Founder and ChiefSustainability Officer of 1 People.

What differentiates 1 People from other sustainable fashion labels in the market today is that the company delivers sustainable luxury, which is something not common in the market. 1 People produces its products with a 100% focus on sustainability and the highest quality of materials. In the design and manufacturing, the finish and detail form the core. “We truly never compromise on these points. Furthermore, we are customer-centric in everything we do by always having the customer at the very center of what we deliver as a brand and communication,” emphasized Jonathan Tjoa Algreen.

A Sustainable Fashion Solution for Women

1 People believes in five core values - transparency, authenticity, quality, responsibility, and empowerment. The brand always embeds these values in all its approaches, from production to logistics to marketing and customer service. Furthermore, they embrace and showcase these values in all the touchpoints with the customers from social media, website, the marketplace to physical stores and events. Moreover, 1 People offers a 3-year warranty and 365 days-free return on all its products and free shipping with no minimum spend. Not many other brands can say the same.

1 People is created as the sustainable fashion solution for women who seek style and sustainability. They provide timeless capsule collections that can be easily mixed and matched anywhere and anytime. The brand believes in styles rather than trends because styles last and trends don’t. On top of that, what distinguishes 1 People from the rest is its focus on creating minimalist capsule collections that are very much inspired by Danish designs.

The company has its own Loyalty Program called ‘We Are 1 People,’ a platform where 1 People helps bring together a community of conscious women who want to be a part of a global community of conscious women, driven to make a difference through their purchases and positive impact. “Upon signing up, we give $20 or equivalent in their local currency, and they can earn points through various ways,” mentioned the 1 People CEO.

Other benefits include a weekly newsletter where they discuss fashion and sustainability. They also get access to 1 People’s exclusive events and activities. The company is always focused on giving true value to its customers. “We believe this is a community where we inspire and empower each other in a way that makes all of us stronger, more balanced,” affirmed Rea Tjoa Algreen, the Chief Sustainability Officer of 1 People.

Further, the sustainable luxury brand is always working on more benefits for its loyalty members by adding more benefits.“At 1 People, we are very much community-driven. We are so thankful to be part of a local community and their support and have been supporting our local community, especially during these times of COVID, where lots of people around the world have been struggling physically and mentally. It makes us happy that we canhelp each other,” concluded Rea Tjoa Algreen.

About the Founders

1 People was founded by Jonathan Tjoa Algreen(Founder and CEO) and Rea Tjoa Algreen (Founder and Chief Sustainability Officer). Jonathan is a serial impact entrepreneur who has been building multi-million businesses since 2000 with a mission to use businesses as a force for good in the world. Rea is a sustainable fashion enthusiast who is also an expert on sustainability in business.

“Meticulously handcrafted by in-house artisans, 1 People offers simplicity and versatility, while providing a sustainable solution for women wanting more from their wardrobe.”


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